The PrimaLoft^® BLOG

Former Special Ops Officer Discusses the Benefits of PrimaLoft®

With a long, storied history in the United States military, Rick Elder has the background and expertise required to know the ins-and-outs of effective cold-weather apparel. As the person responsible for bringing PrimaLoft into U.S. Special Operations Forces’ cold-climate uniforms, he has close knowledge of how PrimaLoft tested in the field. Over one million sets of PrimaLoft® insulated jackets and trousers have been issued to U.S. troops by the Department…read more »

TAGS: Military, SHOT
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Find the perfect winter coat for everyone on your holiday shopping list

Selecting the perfect gift for everyone on your list can be a challenge. The choices are seemingly endless, and while high tech toys and gadgets are trendy, a toasty winter coat will protect your loved ones when the mercury drops, no batteries required. Help your friends and family face the cold this winter with these helpful tips for finding the perfect winter coat for everyone on your list: Thin is in…read more »

TAGS: Fashion, Gear Guide, Holiday Gift Ideas, Outerwear, Style
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From Lab to Trail: PrimaLoft® Insulation is Third-Party Certified Technology

CLO values, bluesign® certification, ISO standards.  What does it all mean and why does it matter? Field testing is a critical component of every high performance textile, however, what separates "acceptable" from "proven" is a dedication to independent third-party testing of the highest standards in the industry. While there is no way to control the weather, there is a way to evaluate advanced materials against every condition nature has to offer, and…read more »

TAGS: bluesign certification, CLO value, ISO Standards, PrimaLoft insulation, thermal ratings, warmth to weight
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Retailer Spotlight: Midwest Mountaineering’s November Outdoor Adventure Expo is a mecca for active outdoor enthusiasts.

Located in the University district of Minneapolis on Cedar Avenue, Midwest Mountaineering follows one overarching principle; “Ask us, we’ve been there.”  This credo has guided the store ever since, and everyone who works at Midwest Mountaineering follows this principle. Rod Johnson founded Midwest Mountaineering in 1971, providing Minneapolis a storefront where outdoor enthusiasts could get the proper equipment for their adventures.  The storefront has grown over the years to add Thrifty…read more »

TAGS: Events, Outdoor Adventure Expo, Retailers
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PrimaLoft® hosts a live-streaming presentation, The North Face Speaker Series Europe Tour - November 17th at 2:30pm EST

Make a note in your calendar to check out an awesome online event this week. PrimaLoft® is hosting a live-streaming presentation, The North Face Speaker Series European Tour from London, England - Thursday, November 17, at 7:30 p.m GMT (2:30 p.m. EST). This series features three top athletes from the North Face team including: Italian alpinist Simone Moro; Kazak alpinist Denis Urubko; and American alpinist and photographer Cory Richards. In February…read more »

TAGS: Events, Live Streaming, Mountaineering, Speaker Series, The North Face
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15,000 Vail Resorts employees to reap the benefits of PrimaLoft® Insulation Technology

Anyone who has ever worked an outdoor job, specifically at a ski resort understands how crucial it is to have a quality uniform. I have been there, as a snowboard instructor for five seasons: “Oh, you want to do another chair lift ride in sub-zero wind chill? Great, I’m glad you kids are liking snowboarding.” Resort employees cannot do their jobs unless they are protected and comfortable. Earlier this year, Vail…read more »

TAGS: Aspen, Beaver Creek, Helly Hansen, Northstar, PrimaLoft, Ski Patrol, Uniforms, Vail, Vail Resorts
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Weather-proof your Halloween costume with one of these PrimaLoft®-insulated pieces

 Halloween parties and  trick-or-treating are upon us, and the fun should not be spoiled because of weather. Cold temps could dampen your child’s tricking/treating experience, but the days of covering your costume with a hefty parka to stay warm are over with a PrimaLoft®-insulated jacket.  Here are a few prime pieces of PrimaLoft® insulated gear that will limit bulk, but still provide the warmth needed as you pound the pavement…read more »

TAGS: Gear, Halloween, PrimaLoft, Warmth
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PrimaLoft® chats with The North Face athlete Diane Van Deren - talking about her story, her foray into mountaineering, and her trail running strategies.

Recently, I attended a 50k trail running event in Chattanooga, TN hosted by Rock/Creek Outfitters, which was also a stop on The North Face Speaker Series; both events proudly supported by team PrimaLoft®.  Those of you who are in the know have already read the Outside Magazine article on Chattanooga, where it was selected as the best outdoor town in the country.  The people of Chattanooga are well aware of…read more »

TAGS: Diane Van Deren, Epilepsy, Motivation, Running, Speaker Series, Stories, The North Face, Tips, Trail Running
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