The PrimaLoft^® BLOG

15,000 Vail Resorts employees to reap the benefits of PrimaLoft® Insulation Technology

Anyone who has ever worked an outdoor job, specifically at a ski resort understands how crucial it is to have a quality uniform. I have been there, as a snowboard instructor for five seasons: “Oh, you want to do another chair lift ride in sub-zero wind chill? Great, I’m glad you kids are liking snowboarding.” Resort employees cannot do their jobs unless they are protected and comfortable. Earlier this year, Vail…read more »

TAGS: Aspen, Beaver Creek, Helly Hansen, Northstar, PrimaLoft, Ski Patrol, Uniforms, Vail, Vail Resorts
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Weather-proof your Halloween costume with one of these PrimaLoft®-insulated pieces

Halloween parties and  trick-or-treating are upon us, and the fun should not be spoiled because of weather. Cold temps could dampen your child’s tricking/treating experience, but the days of covering your costume with a hefty parka to stay warm are over with a PrimaLoft®-insulated jacket.  Here are a few prime pieces of PrimaLoft® insulated gear that will limit bulk, but still provide the warmth needed as you pound the pavement…read more »

TAGS: Gear, Halloween, PrimaLoft, Warmth
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Rock/Creek StumpJump 50k Trail Race on October 1 offered a scenic, challenging course with camaraderie and fun – all for a good cause

“To respect the land, you have to experience the land,” says Dawson Wheeler, owner of the Chattanooga, Tennessee-based (brick-and-mortar as well as online) retailer Rock/Creek www.rockcreek.com. Dawson truly understands the circle of outdoor recreation/stewardship/responsibility, and it shows in his support of the Rock/Creek Trail Series. All race proceeds benefit Wild Trails, a non-profit organization dedicated to the use, expansion and promotion of trails in greater Chattanooga. The 2010 Rock/Creek Trail Series…read more »

TAGS: 50k, Chattanooga, PrimaLoft, Retailers, Rock/Creek, Running, StumpJump, Trail Run
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DYNAFIT and PrimaLoft® Bring the Mountains to the Silver Screen

For the first time, DYNAFIT and PrimaLoft® present a Europe-wide film tour under the motto 'Best of Ski Mountaineering.' PrimaLoft® is pleased to announce a new partnership with DYNAFIT, the leading brand in ski touring and ski mountaineering, to launch a European film tour in October and November 2011.  The tour, called ‘BEST OF SKI MOUNTAINEERING’ will visit 17 world-class locations in Germany, France, Italy, Austria, Switzerland and Spain, and will…read more »

TAGS: Austria, Dynafit, Events, Films, France, Germany, Mountaineering, PrimaLoft, Skiing, Switzerland, Tour
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Interview with Iiley Thompson, Senior Director Outdoor Footwear – Under Armour® Gives a Sneak Peek at the PrimaLoft®-Insulated Siberia Boot

Q. What is your involvement in the design of the Siberia boot? I am the Senior Director of Outdoor Footwear at Under Armour® and I manage the product creation and sourcing elements of Under Armour Outdoor Footwear.  We sat as a group and went through where we felt there were opportunities to get our point of view into the outdoor footwear world.  From there we went through the briefing process and…read more »

TAGS: Boot, Gear, Hunting, Interview, New Product, Performance, PrimaLoft, Siberia, Under Armour
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Lighten the load, Increase the fun: A starter checklist for ultralight packing

I’ve been intrigued by the concept of ultralight backpacking for some time and am eager to try it out this summer. Long past the trend-stage, many outdoor manufacturers offer products in specific “ultralight” categories. Ultralight, fast packing – what do these terms mean exactly? First, for a point of reference, a standard pack weight for a week in the backcountry, with rudimentary weight-saving techniques applied, is about 40 pounds. An ultralight…read more »

TAGS: Backpacking, Checklist, Gear, Information, Light & Fast, PrimaLoft, Tips, Ultralight
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Inside Outdoor features PrimaLoft in Summer 2011 Product Market Showcase

Inside Outdoor has featured a news piece on PrimaLoft's bluesign certification in its Product Market Showcase section gearing up for summer.…read more »

TAGS: Bluesign, Inside Outdoor, PrimaLoft
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REI CEO, Sally Jewell, speaks to popularity of PrimaLoft filled REI products

In a conversation with Forbes' Monte Burke, Sally Jewell, the CEO of REI, explained that alongside FiveFinger shoes and GoPro helmet cameras, REI-branded PrimaLoft clothing and sleeping bags have been the biggest sellers this year. Even though REI sells its own products alongside competitors like the North Face and Patagonia, its REI-branded items still sell the most. Read the entire article here.…read more »

TAGS: PrimaLoft, REI, Sally Jewell
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