The PrimaLoft^® BLOG

The Final Stop of The 2011 North Face Masters of Snowboarding Has Wrapped

The 2011 North Face Masters of Snowboarding has seen its best year yet, with the highest level of talent we've seen thus far.  The athletes brought their gamefaces all three stops, and competition was fierce - high qualifiers one day were often eclipsed by others the next.  A big congratulations goes out to the overall winners of the competition: Maria DeBari and Aaron Robinson, who proved that consistency is key.…read more »

TAGS: Aaron Robinson, Competition, Maria DeBari, Masters, Photography, PrimaLoft, Snowboarding, The North Face
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PrimaLoft® Talks to The North Face Young Gun Winner at the 2011 Masters

The North Face Young Gun award is given out every year to the young riders under 25 years old who embody the spirit of snowboarding. The Young Gun is truly the future of the sport, and shows some serious athletic prowess, innovative lines, and overall great attitude throughout the competition. For the 2011 The North Face Masters of Snowboarding, presented by PrimaLoft®, the overall Young Gun award went…read more »

TAGS: Athlete, Competition, Interview, Josh Warnick, Masters, Snowboarding, The North Face
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Highlights from The North Face Masters 2011 at Crystal Mountain, WA

As the presenting sponsor of the 4th Annual The North Face Masters of Snowboarding competition, we wanted to recap the event with you one week later!  The North Face Masters of Snowboarding is regarded as the largest big mountain snowboarding competition in North America, where athletes shred in competition for a $45,000 cash prize purse.  Unique to the second stop on the tour, the competition combined with the Freeride World Tour to…read more »

TAGS: Competition, Masters, Photos, PrimaLoft, Snowboarding, The North Face
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PrimaLoft® Sits Down With the First Place Winners of The North Face Masters of Snowboarding 2011 in Crystal Mountain, WA

The second stop at The North Face Masters of Snowboarding, presented by PrimaLoft®, brought the action in full force.  Unique to the second stop on this Big-mountain boarding tour is that The North Face Masters joined forces with the Freeride World Tour from Europe to descend on Crystal Mountain, Washington.  PrimaLoft® and The North Face have been with The North Face Masters since the event’s infancy, and we are both…read more »

TAGS: Competition, Interview, Iris Lazzareschi, Masters, Snowboarding, The North Face, Tim Carlson, Winners
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The 2010 Audi Birds of Prey World Cup

It’s been quite a weekend at the 2010 Audi Birds of Prey World Cup, to say the least.  Beaver Creek, CO was raging with activity from start to finish, but no one would expect the challenges that the event organizers or the US Alpine Ski Team would face at the start of the weekend. Friday – Downhill Kick-off day for the 2010 Audi Birds of Prey World Cup was packed with excitement. Tourists and…read more »

TAGS: Birds of Prey, Competition, Eddie Bauer, Event, First Ascent, PrimaLoft, Skiing, US Ski Team
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