The PrimaLoft^® BLOG

Freeride World Tour - Who to Watch: Freeskier Eva Walker

On November 20th, the global 2013 Freeride World Tour held its inaugural press conference at one of Munich, Germany’s landmark retail sports stores called "Sporthaus Schuster.” While at this event, PrimaLoft® had a chance to sit down with Eva Walkner of Salzburg/Austria.  As many of you know, Walkner is unquestionably one of the world’s best female Freeskiers and continues to gain massive popularity throughout Europe as part of Salewa’s sponsored team of…read more »

TAGS: Events, Gear
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A conversation with Chris Humphris, PrimaLoft®’s Iron Man

Here at PrimaLoft®, we work in the outdoor industry, so many of our team members and colleagues are sports and outdoor enthusiasts. Some are a bit more than enthusiasts, they are super-enthusiasts. We’ve profiled our super-enthusiast friends and colleagues here on the PrimaLoft® blog in the past (from the realms of ultrarunning, trail running, and showshoeing) and we’re always inspired by their incredible adventures – and epic stamina. Our colleague and friend…read more »

TAGS: Events, Outdoors, Tips
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A Newbie Heads to Outdoor Retailer: "We worked, we saw and we...whoa..."

In 2012, I became the in-house PR Specialist for PrimaLoft, Inc. Coming from a background in technology and financial communications, the outdoor industry has been nothing short of a breath of fresh air. Everyone I’ve been introduced to from sales reps, brand partners and media contacts have been nothing but friendly. What a difference an industry change can make in one’s career. A Pre-flight stretch. So, for Outdoor Retailer Summer Market, I was afforded the opportunity to join…read more »

TAGS: Events
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SIA Wrap up: The goods, trends and innovation…

For PrimaLoft®, it doesn’t get any better than meeting with industry counterparts and the brands that we work with day in, day out. The 2012 SIA Summer Snowdown is a unique opportunity to get in front of national media outlets and showcase what we know to be a unique industry and pitch stories face-to-face. Special thanks goes out to the SIA team for putting on a great event each year.…read more »

TAGS: Events
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Adventures NYC – Come See the City, Stay for the Adventure

As if being in NYC isn’t an experience in and of itself, check out the 8th annual Adventures NYC taking place – tomorrow -  Saturday, June 23rd! With activities and events for all ages, Adventures NYC places you in the middle of what’s happening for gear and activities in today’s outdoor industry.  Brought to you by NYC Parks and Recreation and Backpacker Magazine, and presented by The North Face and REI, the event is FREE and open…read more »

TAGS: Events
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National Park Week is under way – pack the car and drive to a Park near you!

April 21 kicked off National Park Week, which  lasts until April 29. What better way to launch the camping/hiking season than to spend a week in one of our nation’s 397 national parks? The week is the National Park Service’s way of giving all Americans a chance to get active, while experiencing the amazing places that make up the National Park System – for free! National Park Week is an opportunity…read more »

TAGS: Events, Tips
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Kicking-Off The Backpacker Get Out More Tour of Our Nation's National Parks

We decided to check in with our friends, Randy and Sheri Propster, ambassadors of Backpacker Magazine’s Get Out More Tour as they wind down their off-season and gear-up for the April kick-off of the 2012 Tour. This year marks the 12th year of the Tour, and the 3rd year of PrimaLoft’s sponsorship.  Over the years, we’ve become friends with the Propster’s. We’ve had terrific opportunities to learn from their experiences by…read more »

TAGS: Backpacking, Events, Get Out More Tour
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Retailer Spotlight: Midwest Mountaineering’s November Outdoor Adventure Expo is a mecca for active outdoor enthusiasts.

Located in the University district of Minneapolis on Cedar Avenue, Midwest Mountaineering follows one overarching principle; “Ask us, we’ve been there.”  This credo has guided the store ever since, and everyone who works at Midwest Mountaineering follows this principle. Rod Johnson founded Midwest Mountaineering in 1971, providing Minneapolis a storefront where outdoor enthusiasts could get the proper equipment for their adventures.  The storefront has grown over the years to add Thrifty…read more »

TAGS: Events, Outdoor Adventure Expo, Retailers
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