The PrimaLoft^® BLOG

Downlite and PrimaLoft team up for Better Sleep Month

May is Better Sleep Month, and PrimaLoft and Downlite have teamed up for an integrated marketing campaign raising the awareness of both brands through traditional and social media. The campaign began after PrimaLoft customers responded to the question, "What's keeping you up at night?" It turns out financial issues, jobs, and current events are all causing people to lose sleep at night. On May 11 audience members of the Today Show…read more »

TAGS: bedding, better sleep month, Downlite, Home Furnishing, insulation, pillows, PrimaLoft
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The Happiest Homeless People You'll Ever Meet | Part II of Q&A with Randy and Sheri Propster

Randy and Sheri are about to hit the road for their 5th Backpacker Magazine Get Out More tour, during which they’ll experience “America’s Best Hikes” as voted by Backpacker readers and share what they saw with tour audiences. In Part II of their interview, they talk about being homeless, the Appalachian Trail in the springtime, and their favorite piece of PrimaLoft-insulted gear.  If you missed it, also see Part I…read more »

TAGS: Backpacker, Backpacking, Events, Get Out More, Gloves, Insulation, Interview, PrimaLoft, Randy Propster, Sheri Propster, Sleeping Bags
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Backpacker Magazine Get Out More Tour launches April 7 | Part I of Q & A with tour speakers Randy and Sheri Propster

Randy and Sheri Propster have been leading a “backpacker lifestyle” for the last six years straight: traveling, backpacking, talking about backpacking, and owning few material possessions other than backpacking gear. These guys are the real deal, and anyone who has ever fallen asleep under a sky puking with stars and felt the joy of completing a backpacking excursion will be outright jealous of their upcoming schedule for the Backpacker Magazine…read more »

TAGS: Backpacker, Backpacking, Events, Get Out More, Gloves, Insulation, Interview, PrimaLoft, Randy Propster, Sheri Propster, Sleeping Bags
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Backpacker Magazine's Get Out More Tour: The Gear List

Beginning April 7th and running through December of this year, Backpacker’s Get Out More road team will travel the country to educate consumers about the equipment and skills that allow people to appreciate the outdoors, and encourage active and healthy lifestyles. Backpacker’s Get Out More tour guides, Sheri and Randy Propster, will visit 63 retail shops and four outdoor festivals, delivering the best tips and know-how from the editors of Backpacker…read more »

TAGS: Backpacker, Backpacking, Events, Gear, Get Out More, Gloves, Insulation, PrimaLoft, Propsters, Sleeping Bags
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EMS Named Official Outfitter for Staff at Mount Washington Observatory

PrimaLoft® insulation is a must for all those who work among the World’s Worst Weather The World’s Best Insulation meets the World’s Worst Weather, as Eastern Mountain Sports is now the official outfitter of Mount Washington Observatory (MWOBS) in New Hampshire and will exclusively use PrimaLoft® insulated outerwear to keep observatory staff warm and dry. The mission of the Mt. Washington Observatory is “to advance understanding of the natural systems that create the Earth’s weather and climate, by…read more »

TAGS: Eastern Mountain Sports, EMS, insulation, Mt. Washington Observatory, outerwear, PrimaLoft, sponsor
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15th Annual Adirondack International Mountainfest stokes out an ice climbing newbie

The Mountaineer, the go-to outdoors shop in Keene Valley, New York, once again successfully fostered and supported mountain culture with its annual Mountainfest event. Sponsored by PrimaLoft®, the January 14-16th festival included mountaineering, ice climbing and avy-awareness clinics, guest pro climbers/speakers, slide shows, and demos. All proceeds from the clinics and raffle went to three local organizations: Keene Valley Search and Rescue, the KV Fire Department and KV Central School. Nick Martin, PrimaLoft® Sales & Marketing assistant, was…read more »

TAGS: climbing, ice climbing, insulation, Keene Valley, Mountain Fest, Mountaineer, mountaineering, PrimaLoft, Verde PR, yarn
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PrimaLoft® made SKI Magazine's Powder Issue!

In Paul Tolme's article "The Cold War" in SKI Magazine's current Powder Issue, he uncovers the science and technology behind the cold weather gear that is designed to keep our bodies warm.  One of the textile companies he features who creates wearable heat is none other than yours truly...PrimaLoft®!  The article also features the Patagonia Nano Storm jacket, made with a layer of 60-gram PrimaLoft® One polyester insulation. To learn more about how…read more »

TAGS: cold weather gear, insulation, powder, PrimaLoft Insulation Technology, SKI Magazine, skiing, synthetic insulation
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A November to Remember: PrimaLoft supports Banff Mountain Film, offering Sweepstakes trip for 2011

Most of us mountain folk have heard of Banff Mountain Film Festival, a program of the Banff Centre in Alberta, Canada, whether the popular World Tour has actually stopped in your town or not. The Banff Centre has made a mission out of supporting and nurturing what most of get inspired to do when we are outdoors: Create! Photographs, film, video, paintings, poems, essays, journal entries, or creation in the form of…read more »

TAGS: Banff, Canada, Contest, Films, Insulation, Travel
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