The PrimaLoft^® BLOG

Interview with Iiley Thompson, Senior Director Outdoor Footwear – Under Armour® Gives a Sneak Peek at the PrimaLoft®-Insulated Siberia Boot

Q. What is your involvement in the design of the Siberia boot? I am the Senior Director of Outdoor Footwear at Under Armour® and I manage the product creation and sourcing elements of Under Armour Outdoor Footwear.  We sat as a group and went through where we felt there were opportunities to get our point of view into the outdoor footwear world.  From there we went through the briefing process and…read more »

TAGS: Boot, Gear, Hunting, Interview, New Product, Performance, PrimaLoft, Siberia, Under Armour
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High-tech Mountain Hunting Brand KUIU Launches With Ready-Made Fan Base

Jason Hairston knows hunting. The 39-year-old, who has been hunting for 37 years, also knows how to build a business around hunting apparel. In 2005 he launched and helped build Sitka, a performance hunting brand. This spring Jason is launching KUIU, a brand made specifically for hunting in harsh mountain environments. And after a year of dedicated blogging to communicate his vision directly to passionate hunters like himself, KUIU launches…read more »

TAGS: Blogging, Hunting, Interview, Kuiu, New Brand, PrimaLoft, Social Media, Spindrift, Technical Clothing
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The Happiest Homeless People You'll Ever Meet | Part II of Q&A with Randy and Sheri Propster

Randy and Sheri are about to hit the road for their 5th Backpacker Magazine Get Out More tour, during which they’ll experience “America’s Best Hikes” as voted by Backpacker readers and share what they saw with tour audiences. In Part II of their interview, they talk about being homeless, the Appalachian Trail in the springtime, and their favorite piece of PrimaLoft-insulted gear.  If you missed it, also see Part I…read more »

TAGS: Backpacker, Backpacking, Events, Get Out More, Gloves, Insulation, Interview, PrimaLoft, Randy Propster, Sheri Propster, Sleeping Bags
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Backpacker Magazine Get Out More Tour launches April 7 | Part I of Q & A with tour speakers Randy and Sheri Propster

Randy and Sheri Propster have been leading a “backpacker lifestyle” for the last six years straight: traveling, backpacking, talking about backpacking, and owning few material possessions other than backpacking gear. These guys are the real deal, and anyone who has ever fallen asleep under a sky puking with stars and felt the joy of completing a backpacking excursion will be outright jealous of their upcoming schedule for the Backpacker Magazine…read more »

TAGS: Backpacker, Backpacking, Events, Get Out More, Gloves, Insulation, Interview, PrimaLoft, Randy Propster, Sheri Propster, Sleeping Bags
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PrimaLoft® Talks to The North Face Young Gun Winner at the 2011 Masters

The North Face Young Gun award is given out every year to the young riders under 25 years old who embody the spirit of snowboarding. The Young Gun is truly the future of the sport, and shows some serious athletic prowess, innovative lines, and overall great attitude throughout the competition. For the 2011 The North Face Masters of Snowboarding, presented by PrimaLoft®, the overall Young Gun award went…read more »

TAGS: Athlete, Competition, Interview, Josh Warnick, Masters, Snowboarding, The North Face
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PrimaLoft® Sits Down With the First Place Winners of The North Face Masters of Snowboarding 2011 in Crystal Mountain, WA

The second stop at The North Face Masters of Snowboarding, presented by PrimaLoft®, brought the action in full force.  Unique to the second stop on this Big-mountain boarding tour is that The North Face Masters joined forces with the Freeride World Tour from Europe to descend on Crystal Mountain, Washington.  PrimaLoft® and The North Face have been with The North Face Masters since the event’s infancy, and we are both…read more »

TAGS: Competition, Interview, Iris Lazzareschi, Masters, Snowboarding, The North Face, Tim Carlson, Winners
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