The PrimaLoft^® BLOG

Freeride World Tour - Who to Watch: Freeskier Eva Walker

On November 20th, the global 2013 Freeride World Tour held its inaugural press conference at one of Munich, Germany’s landmark retail sports stores called "Sporthaus Schuster.” While at this event, PrimaLoft® had a chance to sit down with Eva Walkner of Salzburg/Austria.  As many of you know, Walkner is unquestionably one of the world’s best female Freeskiers and continues to gain massive popularity throughout Europe as part of Salewa’s sponsored team of…read more »

TAGS: Events, Gear
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Life On The Sea: A Look into Alaskan Deep Sea Fishing

We often recieve testimonials from folks who have tried PrimaLoft® and experienced its performance for the first time, but this testimonial was so good that we just had to share... Kyle Christenson is an action sports and adventure photographer based in Bozeman, MT (all photos in this post are his own) who had an incredible experience working on a Deep Sea Fishing boat in Bristol Bay, Alaska during 2011.  With over-water…read more »

TAGS: Gear, Outdoors, Products
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A conversation with Chris Humphris, PrimaLoft®’s Iron Man

Here at PrimaLoft®, we work in the outdoor industry, so many of our team members and colleagues are sports and outdoor enthusiasts. Some are a bit more than enthusiasts, they are super-enthusiasts. We’ve profiled our super-enthusiast friends and colleagues here on the PrimaLoft® blog in the past (from the realms of ultrarunning, trail running, and showshoeing) and we’re always inspired by their incredible adventures – and epic stamina. Our colleague and friend…read more »

TAGS: Events, Outdoors, Tips
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PrimaLoft® vs Down - Which Do You Need?

Now more than ever, outdoor manufacturers are pushing the limits on their insulated apparel with major investment into R&D and innovation. Products are going faster and getting lighter with each season, and jackets that weigh no more than your average T-shirt are able to provide warmth and comfort when the mercury drops below zero. The world’s best insulated gear is designed to combat convective loss of heat – otherwise known…read more »

TAGS: Gear, Products, Tips
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Falling Back to Reality

Summer is coming to a close. Hard to fathom, especially since it feels like yesterday when you were buying tickets for concerts, baseball games and arranging for those short-term and long-term trips with friends and family. Now, it’s time to fall back to reality…but, what’s a great summer without one last trip to wrap it up over Labor Day weekend? Take the time to create an end of summer memorable getaway…read more »

TAGS: Outdoors, Tips
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A Newbie Heads to Outdoor Retailer: "We worked, we saw and we...whoa..."

In 2012, I became the in-house PR Specialist for PrimaLoft, Inc. Coming from a background in technology and financial communications, the outdoor industry has been nothing short of a breath of fresh air. Everyone I’ve been introduced to from sales reps, brand partners and media contacts have been nothing but friendly. What a difference an industry change can make in one’s career. A Pre-flight stretch. So, for Outdoor Retailer Summer Market, I was afforded the opportunity to join…read more »

TAGS: Events
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SIA Wrap up: The goods, trends and innovation…

For PrimaLoft®, it doesn’t get any better than meeting with industry counterparts and the brands that we work with day in, day out. The 2012 SIA Summer Snowdown is a unique opportunity to get in front of national media outlets and showcase what we know to be a unique industry and pitch stories face-to-face. Special thanks goes out to the SIA team for putting on a great event each year.…read more »

TAGS: Events
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Happy Independence Day

On this Fourth of July holiday week, PrimaLoft® salutes all active and retired members of the United States Armed Forces for bravely serving our country, and protecting our families and freedoms. PrimaLoft® has a long history with the US military. Originally developed for the US Army as a water resistant down alternative, today PrimaLoft® is the premier supplier of insulation to the Army, Marines, and Special Forces providing them with a tactical advantage under extreme wet and cold conditions. As it…read more »

TAGS: Military
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