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PrimaLoft at Outdoor Retailer Summer Market

Ahhh…Salt Lake City, Utah; known for being the capital of its state, its crisp mountain air, and its Olympic pedigree. We at PrimaLoft know it best as the home of the Outdoor Retailer Summer Market.  The annual show occurs at the Salt Lake Palace from August 2-6 for 2010. It is at Summer Market where you will find the latest and greatest gear the outdoor industry has to offer, with over 1,040 brands represented at the mecca of US outdoor shows. Like a skunkworks deep within the Palace, the PrimaLoft team has been at the show since the start meeting with members of the outdoor industry and working on the next generation of PrimaLoft insulated gear that will leverage our technical innovation. We can only wait to see what our outstanding brand partners will be cooking up for future seasons.

Dramatic references aside, the show is great fun with a seemingly infinite amount of activities to participate in. Yesterday evening continued a tradition of happy hour excellence as PrimaLoft invited retailers from across the country to come by booth #39043, enjoy multiple cold ones, and enter to win an Apple iPad in addition to ExOfficio and Westcomb gear. Acting like true socialites, the PrimaLoft characters were at the booth mingling with the crowd after being sighted in multiple locations around the Salt Lake Palace.  Missed our happy hour yesterday?  Then you have one more chance tonight (August 4th) at 5pm MDT to grab a beer and win the iPad and gear from our brand partners!

Those of you at the show can find all the information that’s Summer Market-related by trending #ORShow on Twitter. We will do our part to keep you posted on PrimaLoft activities, and remember to stop by booth #39043 at 5pm MDT on August 4th for happy hour round two. On with the show!