ALBANY, New York -- (January 18, 2012) -- PrimaLoft® Insulation Technology, the world leader in performance insulations and yarns, announced today an exclusive partnership with SWIX Nordic Gloves. SWIX, the world leader in the sale of Nordic gloves and accessories, will be exclusively using PrimaLoft® insulation for all styles in their Nordic line beginning Fall/Winter 2012.

“We have great confidence in the decision to move ahead exclusively with PrimaLoft® insulation for our Nordic gloves,” said Jeffrey Lee,…read more »

ALBANY, New York (January 16, 2012) -- PrimaLoft® Insulation Technology, the world leader in performance insulations and yarns, announces its 2012 North American sponsorship campaign, which includes world-class outdoor athletic events such as The North Face Masters of Snowboarding Series, Helly Hansen Big Mountain Battle, The Backpacker Magazine- Get Out More Tour and The Banff Mountain Film Festival, among others.

At these events, PrimaLoft® mixes with athletes, brand partners, event attendees and spectators demonstrating how PrimaLoft® insulation keeps…read more »

Minneapolis, MN. – (November 16, 2011) – Minneapolis retailer Midwest Mountaineering announces the 53^rd Midwest Mountaineering Outdoor Adventure Expo in Minneapolis, Minn., November 18 – 20, 2011, sponsored by PrimaLoft®. The bi-annual event, which sees more than 8,000 attendees and 80 exhibitors, serves as a venue for all outdoor enthusiasts, from avid outdoorsmen to weekend adventurers, to share their love of the outdoors.

Featured speakers for the three day event include: adventurer Charlie Whittmack, polar…read more »

ALBANY, New York – (November 15, 2011) -- PrimaLoft®, the premier manufacturer of performance insulations and yarns, will host The North Face® Speaker Series European Tour streaming live from London, England, on November 17, at 7:30 p.m. GMT (2:30 p.m. EST).

Viewers can watch the event, which is the last stop on The North Face® Speaker Series European tour, live at PrimaLoft.com and on Facebook.com/PrimaLoft.

The North Face® Speaker Series Europe features three top athletes from…read more »

ALBANY, New York (Oct. 31, 2011) -- PrimaLoft®, the world leader in performance insulation, is proud to sponsor the 2011 Banff Mountain Film Festival at the Banff Centre in Alberta, Canada, November 3 – 7. PrimaLoft® announces today the 2012 online sweepstakes, BANFF or BUST, which offers one randomly selected winner a travel package and accommodations for two to the November 2012 event in Banff.

The renowned Banff Mountain Film Festival features screenings of the world’s…read more »

Specialized Extreme Cold Weather Gear Enhances Troop Readiness Around the World

ALBANY, New York – (October 19, 2011) -- PrimaLoft® Insulation Technology™, the research and development leader in high performance insulations used to enhance combat conditions for soldiers, announces that the United States Marine Corps (USMC) has purchased 8,750 additional sets of the USMC Extreme Cold Weather System, which consist of parkas, trousers and booties insulated with PrimaLoft®.

The USMC Extreme Cold…read more »

ALBANY, New York – (October 12, 2011) -- PrimaLoft®, the premier manufacturer of performance insulations and yarns, is proud to announce its global sponsorship of The North Face® Speaker Series U.S. and European tours this fall. The sponsorship expands on PrimaLoft®’s long-standing partnership with The North Face® as a supplier of performance insulation found in its best-in-class outerwear, footwear, sleeping bags, and gloves.

The North Face Speaker Series…read more »

Joint Effort to Raise Funds for the Keene Flood Recovery Fund and encourage tourism to assist with economic recovery

ALBANY, New York -- (Sept. 14, 2011) -- PrimaLoft®, the world leader in performance insulations, and The Mountaineer, purveyors of fine mountaineering and outdoor equipment since 1975, make a call to action to partners in the outdoor industry and supporters to help the Adirondack community rebuild from the devastation of Hurricane…read more »

ALBANY, New York -- (July 28, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, announces that Under Armour, Inc., the leader in sports performance apparel, footwear and accessories has chosen PrimaLoft® ECO FOOTWEAR performance insulation for use in their new Under Armour Siberia hunting boot. The launch of the Siberia boot is part of Under Armour's Always Lethal™ campaign and further underscores Under Armour's and PrimaLoft®'s leadership…read more »

PrimaLoft® to sponsor fundraiser for legendary Mount Washington Observatory

ALBANY, New York (July 20, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, proudly announces sponsorship support for the 2011 Seek the Peak Hike-A-Thon fundraiser event at Mount Washington in North Conway, New Hampshire, July 22 - 23.

Seek the Peak is New England's premier hiking event and raises funds to support the non-profit Mount Washington…read more »

ALBANY, New York (July 5, 2011) -- PrimaLoft®, the world leader in performance insulation and sponsor of the Banff Mountain Film Festival, is proud to announce the winner of its "November to Remember" Sweepstakes. Randomly selected from over 5,200 entries, Muriel Meier of Wernersville, Pa., has been named as the sweepstakes winner.

Ms. Meier and her guest, Janet Muchoney also of Wernersville, will receive roundtrip air travel to the…read more »