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PrimaLoft® Welcomes New Director of Sales & Marketing for European Markets
ALBANY, New York (October 26, 2010) -- PrimaLoft®, the world’s premier synthetic insulation, is proud to announce the hire of Jochen Lagemann as Director of Sales and Marketing Europe.
As of October 1st, Lagemann will be responsible for all sales and marketing in Europe, as well as Eastern Europe (Russia) and the Middle East.
Lagemann brings a wealth of experience in the outdoor industry to his new position and is seasoned within the ingredient brand category as a sales and marketing professional. He worked with W.L. Gore & Associates in Germany since 2003, most recently as the International Sales Manager for Gore’s bike and running apparel. Lagemann is also a veteran of Nike and Marc O’Polo, a manufacturer of fashion apparel, footwear and accessories.
“We are pleased to have Jochen join the PrimaLoft® team,” said Joe Rumiesz, PrimaLoft VP and General Manager. “Jochen has so much to offer through his extensive experience in the outdoor industry and we are confident in his ability to drive sales and marketing programs in PrimaLoft’s® European markets.”
Lagemann is a graduate of the University of Bayreuth where he completed his Masters degree in Sports Economics and Management. He will be based in Germany.
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.
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