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PrimaLoft events

2014 SWATCH Freeride World Tour by The North Face

January 22–March 22, 2014

PrimaLoft® is the official insulation supplier for the 2014 SWATCH Freeride World Tour by The North Face. The 2014 SWATCH Freeride World Tour by The North Face, is the result of the recent joint venture between the SWATCH Freeride World Tour, Subaru Freeskiing World Tour and The North Face Masters of Snowboarding presented by PrimaLoft® into one unified global championship series, creating an elevated level of competition for big mountain skiing and riding. The six-stop world tour will include a freeride skiing and snowboarding competition at each stop, with an invitation-only roster of professional athletes along the tour. The 2014 tour locations include Courmayeur-Mont-Blanc, France (Jan. 22), Chamonix-Mont-Blanc, France (Jan. 25), Fieberbrunn Kitzbuheler Aplen, Austria (Feb. 3), Snowbird, Utah, USA (Mar. 1), Revelstoke, Canada (Mar. 10), with the tour concluding at the Bec des Rosses – Verbier, Switzerland (March 22).

To view the complete event itinerary and learn more about this year’s tour, log on to

Western Hunting & Conservation Expo

February 13–February 16, 2014

The eighth annual Western Hunting & Conservation Expo, held at the Salt Palace Convention Center in Salt Lake City, Utah, is a result of the partnership between two major North American wildlife conservation organizations - the Mule Deer Foundation (MDF) and Sportsmen for Fish & Wildlife (SFW). For the third consecutive year, PrimaLoft, Inc. will join more than 400 exhibitors in sponsoring a booth at the expo to engage with more than 27,000 sportsmen about the benefits of PrimaLoft® products in the hunting industry. PrimaLoft will also tout its coveted partnerships with two major brand partners in the hunting space – Browning and Sitka – by offering attendees the chance to win apparel from both brands made with PrimaLoft® insulation.

Visit the Western Hunting & Conservation Expo website for more information:

Alpine Athlete Film Tour 2013

October 4, 2013–January 10, 2014

Dynafit & Primaloft® present the highly anticipated European ALPINE ATHLETE FILM TOUR 2013!

The film event for lovers of spectacular and moving stories starts on 4 October 2013, and stops in Germany, Austria, Switzerland, Italy, France, and Spain.

Find a movie tour date here.

2013 Backpacker Get Out More Tour

April 16–December 12, 2013

PrimaLoft® is proud to sponsor the Get Out More Tour. Get Out More is a one-of-a kind mobile tour that brings the pages of Backpacker to life for audiences nationwide. From April to December, Backpacker’s experienced Get Out More road team will travel the country to educate consumers about the skills and equipment they need to Get Out More! The 2013 Get Out More Tour will stop at more than 60 outdoor specialty retailers to deliver the best tips from the editors of Backpacker and provide real-life outdoor experiences. At each Tour stop, the all-star Get Out More road team hosts an interactive 75-minute seminar where the audience can check-out the latest in outdoor gear and apparel including sleeping bags, outerwear and gloves with PrimaLoft® insulation, learn new skills from the experts at Backpacker and enjoy chances to win great outdoor prizes.

Look for a tour stop near you!

Midwest Mountaineering Outdoor Adventure Expo

November 22–November 24, 2013

PrimaLoft® is a premier sponsor of the 57th biannual Outdoor Adventure Expo hosted by Midwest Mountaineering, a 44 year-old outdoor adventure retailer located in Minneapolis, Minnesota. The expo features 100 free presentations and 75 exhibitors dedicated to providing attendees with ideas, resources, connections, gear, apparel and skills for the outdoor world.

More information about the biannual expo can be viewed here:

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