 |
|---|
 |
 |
 |
| EVENTS |
|||||||||||
| Street Marketing Events in Europe | |||||||||||
| PrimaLoft® supports a range of street marketing events all over Europe. Between 2009 and 2010 the events took place in Italy, France, Germany, UK and Scandinavia, involving the cooperation of prestigious shops and brands. Starring in these events were the popular PrimaLoft characters—”Drop“, ”Flame“ and ”Puff“—who captured the attention of kids and adults alike. Targeted promotional actions such as contests and prize draws strengthened the impact of the events which have greatly contributed in qualifying the brand image and creating notoriety. Following this success, PrimaLoft will develop another exciting series of events for 2011. | |||||||||||
| PrimaLoft Street Marketing Events: | |||||||||||
|
Italy Milan 24th / 25th October 2009 |
|||||||||||
 |
 |
||||||||||
|
France Grenoble, Rencontres du Cinéma de Montagne 2nd / 6th November 2009 |
|||||||||||
 |
 |
||||||||||
|
UK Kendal Mountain Film Festival 22rd / 24th November 2009 |
|||||||||||
 |
 |
||||||||||
|
Germany Lübeck and Hamburg 21st November and 27th, 28th November 2009 Events in co-op with the shops Trekking König |
|||||||||||
 |
 |
||||||||||
|
Italy Bolzano and Brunico 4th, 5th, 6th December Events in co-op with the shops Sportler |
|||||||||||
 |
 |
||||||||||
|
Scandinavia Stockholm 15th, 17th January 2010 |
|||||||||||
 |
 |
||||||||||
