<?xml version="1.0" encoding="UTF-8" ?>

<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
	<channel>
			<title>PrimaLoft RSS</title>
			<link>http://www.primaloft.com/primaloft-rss.html</link>
			<description></description>
			<language>en</language>
			<copyright>PrimaLoft 2006</copyright>
			<ttl>120</ttl><item>
				<title>Transworld Business</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/transworld-business-01-2012.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Wed, 25 Jan 2012 12:54:01 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/transworld-business-01-2012.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Elevation Outdoors</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/elevation-outdoors-01-2012.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Wed, 25 Jan 2012 12:51:40 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/elevation-outdoors-01-2012.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Toronto Sun</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/toronto-sun.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Wed, 25 Jan 2012 12:48:28 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/toronto-sun.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>SWIX Partners with PrimaLoft® as Exclusive Technical Insulation for Fall/Winter 2012 Nordic Glove Line</title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/SWIX-announcement.html</link>
				<description><![CDATA[ <p>ALBANY, New York
-- (January 18, 2012) -- <a href="http://www.primaloft.com/">PrimaLoft&reg;</a> Insulation Technology, the
world leader in performance insulations and yarns, announced today an exclusive
partnership with <a href="http://www.swixsport.com/">SWIX</a> Nordic Gloves.
SWIX, the world leader in the sale of Nordic gloves and accessories, will be exclusively
using PrimaLoft&reg; insulation for all styles in their Nordic line beginning Fall/Winter
2012.</p>
<p>&ldquo;We
have great confidence in the decision to move ahead exclusively with PrimaLoft&reg;
insulation for our Nordic gloves,&rdquo; said Jeffrey Lee, head of handwear worldwide,
SWIX. &ldquo;PrimaLoft&rsquo;s&reg; radiant properties are far superior to other insulated
Nordic gloves we&rsquo;ve inspected and tested, and above all, our world class
athletes are very enthusiastic with the change.&rdquo;</p>
<p>This year, SWIX Nordic gloves featuring
PrimaLoft&reg; Insulation will be available in 20 global markets, including Canada,
Finland, Germany, Japan, Korea, Norway, Russia, Sweden and Switzerland. </p>
<p>The company will
also introduce the new <strong>SWIX Star XC 100
Nordic Glove</strong> featuring wave fit technology, and powered by PrimaLoft&reg; ONE
Insulation for an ultra-warm, comfortable and dry experience. The new style
features a stretch Lycra outershell, Hydra-Vent breathable performance,
Shock-Eze impact zone palm protection, palm thumb reinforcement and Contour-Fit
technology for ultimate comfort. MSRP $45</p>
<p>PrimaLoft&reg; ONE is the ideal insulation for SWIX
Nordic Gloves. Providing warmth, dryness and dexterity even in the harshest
conditions, PrimaLoft&reg; ONE withstands moisture and dries remarkably fast,
making it the gold standard for warmth, water resistance and softness. </p>
<p>&ldquo;We are delighted to work with SWIX in
transitioning their Nordic Glove line to PrimaLoft&reg; Insulation,&rdquo; said Rodney
Lane, Eastern U.S. territory manager for PrimaLoft&reg;. &ldquo;We&rsquo;re looking forward to
a long term partnership with this highly respected brand that is world renowned
for their Nordic skiing heritage.&rdquo;</p>
<p>For more information about PrimaLoft&reg;,
visit <a href="undefined/">http://www.primaloft.com</a>, and follow
the PrimaLoft&reg; conversation online at <a href="http://www.facebook.com/pages/PrimaLoft-Insulation-Technology/127192639434?ref=ts">Facebook</a>
and<a href="http://www.twitter.com/"></a> <a href="http://twitter.com/primaloft">Twitter</a>.&nbsp; <br />
<br />
<span style="text-decoration: underline;">About PrimaLoft&reg;:</span><br />
PrimaLoft&reg; is a registered trademark of Albany International Corp. PrimaLoft&reg;
insulation was originally developed for the US Army as a water-resistant
synthetic alternative to down. Today, PrimaLoft&reg; is regarded as a research and
development leader in high performance insulations and yarns, which provide
warmth and comfort from head to toe. Its family of products are manufactured in
the U.S., Europe and Asia. The PrimaLoft&reg; brand is recognized globally and is
used in leading outdoor and fashion brands, home furnishings, work wear and
military applications. For more information, please visit <a href="http://www.primaloft.com/">www.PrimaLoft.com</a>.</p> ]]></description>
				<pubDate>Wed, 18 Jan 2012 09:50:30 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/SWIX-announcement.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Former Special Ops Officer Discusses the Benefits of PrimaLoft®</title>
				<link>http://www.primaloft.com/performance/community/blog/rick-elder-interview.html</link>
				<description><![CDATA[ <p>With a long, storied history in the United States military, Rick Elder has the background and expertise required to know the ins-and-outs of effective cold-weather apparel. As the person responsible for bringing PrimaLoft into U.S. Special Operations Forces&rsquo; cold-climate uniforms, he has close knowledge of how PrimaLoft tested in the field. Over one million sets of PrimaLoft&reg; insulated jackets and trousers have been issued to U.S. troops by the Department of Defense over the last several years and it is the premier insulation to all branches of the U.S. Military.&nbsp;</p>
<p>Rick also shared that knowledge at the upcoming <a href="http://shotshow.org/">SHOT Show</a> (Shooting, Hunting, Outdoor Trade Show) in Las Vegas, Nevada( January 17 &ndash; 20) at a hunting-focused luncheon on the 17th.</p>
<p>PrimaLoft&reg; caught up with Rick to learn more about his background, and why PrimaLoft&reg; is the insulation of choice for our men and women in (cold weather) uniform.&nbsp;</p>
<p><img src="assets/images/SHOT/Walking Uphill.jpg" alt="" width="550" height="323" /></p>
<p><span style="color: #ff0000;">Tell us a little about your military background/career.</span></p>
<p>I joined the military out of college as a private, made it to rank of sergeant, went to officer candidate school and then spent time with infantry as a chemical officer. I ended my career with the 1st Battalion of the 75th Ranger Regiment with Special Operations Command. I then transitioned from the Rangers as a captain up to a civilian program &ndash; I spent 10 years developing equipment for all of the Special Operations Forces from the different services.</p>
<p>So I have a total of 18 years of federal experience there, then I transitioned to take over the protective eyewear division for Smith Sport Optics; I&rsquo;m the executive director of Smith Optics Elite Division https://elite.smithoptics.com/ and help that team provide protective eyewear to all of those same Special Operations and other recreational folks.</p>
<p><img style="margin-left: 10px; margin-right: 10px; float: left;" src="assets/images/SHOT/Cross Country_Uniform.jpg" alt="" width="275" height="440" /></p>
<p><span style="color: #ff0000;">What is your experience using PrimaLoft in the military?</span></p>
<p>&ldquo;P/L&rdquo; was developed by the Department of Defense many years before I ever served, then it kind of sat on a shelf. As P/L opened up as a commercial company, it didn&rsquo;t have leverage into the service, then when I had the honor of leading the team that developed the protective combat uniform, or PCU &ndash; the Special Operations cold-weather clothing system &ndash; P/L showed itself as being the very best insulation out there for this purpose.</p>
<p>I have the honor of being the person to put P/L into U.S. Special Operations Forces and then to have that trickle down into U.S. Conventional Forces into what is called the Extreme Cold Weather Clothing System, Generation 3. Although I did not get direct experience with it while in the service, I am the guy who brought it into the military across the Army and the joint Special Operations community. All coats, pants given for extreme cold weather operations right now are PrimaLoft&reg;-insulated &ndash; for numerous reasons.</p>
<p><span style="color: #ff0000;">What are those reasons?</span></p>
<p>Its warmth factor, but as importantly, its warmth factor while wet &ndash; which is key. We used a philosophy that outlined that loft, for whatever reason, would get wet, whether we&rsquo;re sweating in it, or if you&rsquo;re a Navy Seal doing a transition over the beach or through water and need to warm yourself, you can throw on your insulated coat to keep you warm &ndash; all of that moisture your body is pumping out is caught in that loft matrix. We found that a lot of insulations while wet or damp performed very poorly, but PrimaLoft&reg; performed well among what the commercial industry had to offer.</p>
<p>The other area it really held up was compressibility: the ability to pack it and throw it in a backpack and have it take up less space and then recover was incredible &ndash; it won hands-down there.</p>
<p>The final thing was its performance over a life cycle. It could be washed and dried numerous times and tested for its warmth again. A lot of filament lofts didn&rsquo;t maintain the level of performance that P/L did. All insulations degrade over a life cycle, but PrimaLoft by far held its performance better than anyone else, which is very important to us because we wanted this garment to perform well in extremes at the end of its life cycle just as it does in the beginning.</p>
<p>This was all hard data and field performance that made PrimaLoft&reg; win its place, and it earned it quite well.</p>
<p><img src="assets/images/SHOT/Walk Dry Test.jpg" alt="" width="550" height="307" /></p>
<p>Interview by Christine Rasmussen&nbsp;</p> ]]></description>
				<pubDate>Tue, 17 Jan 2012 21:34:15 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/rick-elder-interview.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>PrimaLoft® Announces Schedule of Sponsored Events for 2012</title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/Sponsorship-Schedule-2012.html</link>
				<description><![CDATA[ <p><strong>ALBANY,
New York (January 16, 2012)</strong>
-- <a href="http://www.primaloft.com/">PrimaLoft</a>&reg; Insulation Technology, the world
leader in performance insulations and yarns, announces its 2012 North
American sponsorship campaign, which includes world-class outdoor athletic
events such as The North Face Masters of Snowboarding Series, Helly Hansen Big
Mountain Battle, The <em>Backpacker</em>
Magazine- Get Out More Tour and The Banff Mountain Film Festival, among others.</p>
<p>At these events, PrimaLoft&reg; mixes with athletes, brand partners, event attendees
and spectators demonstrating how PrimaLoft&reg; insulation keeps outdoor and winter
sports enthusiasts warm, dry and comfortable. The sponsored events are carefully
selected each year in an effort to extend support to brand partners, retailers
and consumers. <strong></strong></p>
<p>&ldquo;The interaction with the thousands
of people we met in 2011 while participating in sponsorship events was
inspiring,&rdquo; said Diane O&rsquo;Connor, PrimaLoft&reg; marketing communications manager.&nbsp; &ldquo;It was wonderful to personally connect
with so many like-minded outdoor enthusiasts and to have an opportunity to
educate consumers about PrimaLoft&reg; Insulation Technology products.&rdquo;</p>
<p>O&rsquo;Connor added, &ldquo;The events that we
have elected to participate in for 2012 provide an excellent platform for our
team to strengthen relationships and learn more about consumers, while reinforcing
the PrimaLoft&reg; brand.&rdquo;</p>
<p>PrimaLoft&reg;&rsquo;s preliminary 2012 event
roster with dates is as follows:</p>
<p><a href="http://mountaineer.com/?page_id=83"><strong>The
16<sup>th</sup> Annual Adirondack International MountainFest:</strong></a><strong>
Keene Valley, N.Y., Jan. 13 &ndash; 15</strong></p>
<p>This annual celebration of ice climbing and
mountaineering, features guest athletes who entertain us with tales of climbing
adventures, instructional clinics taught by visiting climbers and local guides,
demo gear, and it offers a chance to gather with the climbing community for an
exciting winter weekend.</p>
<p><a href="http://thenorthfacemasters.com/"><strong>The
North Face Masters of Snowboarding</strong></a><strong>
presented by PrimaLoft&reg;:</strong><strong> Crystal Mountain, Wash. &nbsp;Feb. 14 &ndash; 17; Kirkwood, Calif. March 1 &ndash;
4; Snowbird, Utah, &nbsp;Apr. 12 - 15</strong></p>
<p>This three-stop tour is the first competitive
snowboarding tour specifically tailored to fill a competition gap in the sport
of Big Mountain Snowboarding. A spectator-friendly sport, big mountain
snowboarding includes the successful management of huge cliff jumps, tight chutes,
steep powder stashes, and variable snow and weather conditions.</p>
<p><a href="http://www.bigmountainbattle.com/"><strong>Helly
Hansen Big Mountain Battle Series:</strong></a><strong> Keystone, Colo. Jan.
28; Taos, N.M. Feb. 4; Fernie, B.C. Feb. 11; Squaw Valley, Calif. Feb. 18; Stevens
Pass, Wash. Mar. 11; Killington, V.T. Mar. 17; Kicking Horse, B.C. Mar. 24;
Park City, U.T. Mar. 24; &lsquo;Battle in the Bowls&rsquo; Aspen, Colo. Mar. 25.</strong></p>
<p>The 4<sup>th</sup> exciting season of Helly Hansen&rsquo;s <a href="http://www.bigmountainbattle.com/">Big Mountain Battle</a> is a team-based adventure ski race
designed to take competitors to challenging and secluded parts of the mountain
and experience the terrain at its finest.&nbsp; PrimaLoft&reg; is the exclusive
synthetic insulation used by Helly Hansen, and is the choice of mountain
professionals at all Vail Resorts along the tour.&nbsp;The grand prize winners
of each stop receive $2,000 in Helly Hansen gear, and a chance to compete in
the finals at the &lsquo;Battle in the Bowls&rsquo; at Aspen, CO.</p>
<p><a href="http://www.facebook.com/vertfest"><strong>Outdoor
Research VertFest</strong></a><strong>: Alpental, Wash. Feb. 18 &ndash; 19</strong></p>
<p>The VertFest is the Northwest&rsquo;s mid-winter
celebration of backcountry culture. Participants can race in the Monika Johnson
Memorial Rally, enjoy opportunities to demo new gear and engage in a variety of
on-mountain clinics. </p>
<p><a href="http://mountaineer.com/?page_id=559"><strong>The
10<sup>th</sup> Annual Adirondack Backcountry Ski Festival</strong></a><strong>:
Keene Valley, NY March 3-4</strong></p>
<p>The Backcountry Skifest celebrates the ski
experience both here in our own backcountry and in the greater ranges of the
world. Local backcountry gurus, guest athletes and CloudSpitter Mountain Guides
will lead guided tours for all ability levels. Demos and mini clinics will also
be held at Otis Mountain. </p>
<p><a href="http://www.getoutmoretour.com/"><strong>The
Backpacker Magazine Get Out More Tour</strong></a><strong>: U.S. Tour, April &ndash;
December</strong></p>
<p>This
one-of-a-kind mobile tour brings the pages of <em>Backpacker</em> to life for audiences nationwide. The experienced Get
Out More road team travels the country to educate consumers about the skills
and equipment they need to Get Out More!</p>
<p><a href="http://www.banffcentre.ca/mountainfestival/"><strong>The
Banff Mountain Film &amp; Book Festival</strong></a><strong>: Banff, Canada Oct.
27 &ndash; Nov. 4, Banff Mountain Film Festival World Tour follows</strong></p>
<p>The world&rsquo;s best mountain films, books, and
speakers take the spotlight for nine days each fall in Banff. Experience the
adventure of climbing, mountain expeditions, remote cultures, and the world&rsquo;s
last great wild places &ndash; all brought to life at The Banff Centre. The Banff
Mountain Film Festival World Tour brings Banff to audiences around the globe.
Immediately after the <a href="http://www.banffcentre.ca/mountainfestival/schedule/">Festival</a> ends in
November, a selection of the best films go on tour across the globe. Each year,
the films travel to 32 countries reaching more than 245,000 people at over 635
screenings.<strong></strong></p>
<p>For
more information about PrimaLoft&reg; Insulation Technology visit: <a href="undefined/">http://www.primaloft.com</a>. Follow the PrimaLoft&reg; conversation
online at <a href="http://www.facebook.com/pages/PrimaLoft-Insulation-Technology/127192639434?ref=ts">Facebook</a> and <a href="http://www.twitter.com/">Twitter</a> to stay up to date on the latest
happenings and company news. </p>
<p><strong>About PrimaLoft&reg;:</strong></p>
<p>PrimaLoft&reg;
is a registered trademark of Albany International Corp. PrimaLoft&reg; insulation
was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft&reg; is regarded as a research and
development leader in high performance insulations and yarns, which provide
warmth and comfort from head to toe. Its family of products are manufactured in
the US, Europe and Asia. The PrimaLoft&reg; brand is recognized globally and is
used in leading outdoor and fashion brands, home furnishings, work wear and
military applications. For more information, please visit <a href="http://www.primaloft.com/">www.PrimaLoft.com</a>.<strong></strong></p> ]]></description>
				<pubDate>Mon, 16 Jan 2012 13:36:21 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/Sponsorship-Schedule-2012.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Find the perfect winter coat for everyone on your holiday shopping list</title>
				<link>http://www.primaloft.com/performance/community/blog/find-the-perfect-winter-coat-holiday-shopping.html</link>
				<description><![CDATA[ <p>Selecting the perfect gift for everyone on your list can be a challenge. The choices are seemingly endless, and while high tech toys and gadgets are trendy, a toasty winter coat will protect your loved ones when the mercury drops, no batteries required. Help your friends and family face the cold this winter with these helpful tips for finding the perfect winter coat for everyone on your list:</p>
<p><strong style="color: #ff0000; font-size: 13px; letter-spacing: 1px;">Thin is in &ndash;</strong></p>
<p><img style="float: right; margin-left: 10px; margin-right: 10px;" src="assets/images/Winter Jacket Post/PLLOGO_OUTDOOR_no tag (2).jpg" alt="" width="240" height="240" />With PrimaLoft&reg; insulation technology, coats provide warmth and protection from winter&rsquo;s elements without the traditional, bulky down filling. PrimaLoft&reg; premium insulation looks and feels like down but is also water resistant, offering protection from rain and snow. The <a href="http://www.patagonia.com/us/product/mens-nano-puff-jacket?p=84210-0-984">Patagonia Nano Puff&reg;</a> and <a href="http://www.rei.com/product/807677/rei-revelcloud-jacket-mens">REI Revelcloud</a> jackets are great options for a lightweight, warm jacket that don&rsquo;t look like a marshmallow. Insulated with <a href="en/performance/products/primaloft-one.html">PrimaLoft&reg; ONE</a>, the Nano Puff&reg; and the Revelcloud are light and compressible and work to keep you warm, but not overheated. Both jackets also conveniently pack into their own pockets, which is ideal for commuters and travelers.</p>
<p><strong style="color: #ff0000; font-size: 13px; letter-spacing: 1px;">Choose coat size and style carefully &ndash;</strong></p>
<p><img style="float: left; margin-left: 10px; margin-right: 10px;" src="assets/images/Winter Jacket Post/EXAMPLE INVOICE.jpg" alt="" width="134" height="225" />Before making a selection, consider the climate your friend or family member lives in and their lifestyle. If they live in an area where temperatures frequently drop below freezing and they walk to work, you&rsquo;re going to want to choose a coat that is warm but one that is stylish and makes a good impression. Whether their style is trendy, fashion-forward, sporty or classic, there are styles available to suit just about any taste. Insulated with <a href="en/performance/products/primaloft-sport.html">PrimaLoft&reg; SPORT</a>, the <a href="http://www.erinsnow.com/products/Charlotte-Glace-Jacket.html">Charlotte Coat</a> from Erin Snow accommodates both function and style and is warm, roomy and chic with pockets to suit every need.</p>
<p><strong style="color: #111111; font-size: 13px; letter-spacing: 1px;"><span style="color: #ff0000;">Consider length &ndash;</span></strong></p>
<p>If you&rsquo;re looking for a coat for someone whose daily commute includes a lengthy walk from the subway, train or car to the office, you might consider choosing a longer coat this winter bringing both style and extra warmth. The <a href="http://www.erinsnow.com/products/Jacki-Coat.html">Jacki Coat</a> by Erin Snow hits right above the knee and features a flattering close-to-body cut. Water repellant and insulated with PrimaLoft&reg;, Jacki remains chic while being practical for winter weather.&nbsp;</p>
<p><strong style="color: #111111; font-size: 13px; letter-spacing: 1px;"><span style="color: #ff0000;">Get protection from all of winter&rsquo;s elements &ndash;</span></strong></p>
<p><img src="assets/images/Winter Jacket Post/Red Point Optimus.jpg" alt="" width="250" height="250" /><img class="justifyright" src="assets/images/Winter Jacket Post/woman_xenon_fjord.jpg" alt="" width="250" height="250" /></p>
<p>There is nothing worse than being stuck outside in a storm without protection. &nbsp;Find a winter jacket that protects from all outdoor elements: snow, sleet, wind and rain. <a href="http://www.thenorthface.com/catalog/sc-gear/womens-redpoint-optimus-jacket_4.html">The North Face&reg; Redpoint Optimus</a> Jacket, insulated with <a href="en/performance/products/primaloft-one.html">PrimaLoft&reg; ONE</a>, is highly durable and water resistant keeping the elements at bay for a wide range of cold weather activities. Another no frills option also insulated with <a href="en/performance/products/primaloft-one.html">PrimaLoft&reg; ONE</a>, the highly compressible, lightweight <a href="http://us.rab.uk.com/products/womens-clothing/primaloft_2/women-s-xenon-jacket.html">Rab Xenon</a> Jacket spares weight and bulk but offers weather resistance and protection in cold conditions.&nbsp;</p>
<p>A quality winter coat is a great investment and, if chosen wisely, can be worn for years. After all, a great coat is going to be worn every day and it is the first thing people see when you walk through the door. So choose wisely, and the lucky recipient will stay warm and make a great impression every time they wear it.</p> ]]></description>
				<pubDate>Fri, 09 Dec 2011 15:07:43 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/find-the-perfect-winter-coat-holiday-shopping.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>SnowshoeMag.com</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/Snowshoe-Mag.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Fri, 02 Dec 2011 18:28:24 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/Snowshoe-Mag.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Explore Magazine</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/Explore-2011.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Fri, 02 Dec 2011 18:25:57 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/Explore-2011.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Backpacker Winter Gear Guide</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/Backpacker-gear-guide-2011.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Fri, 02 Dec 2011 18:24:19 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/Backpacker-gear-guide-2011.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Ski Canada</title>
				<link>http://www.primaloft.com/performance/media/press/press-clippings/ski-canada.html</link>
				<description><![CDATA[  ]]></description>
				<pubDate>Mon, 28 Nov 2011 13:35:43 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-clippings/ski-canada.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>From Lab to Trail: PrimaLoft® Insulation is Third-Party Certified Technology</title>
				<link>http://www.primaloft.com/performance/community/blog/from-lab-to-trail.html</link>
				<description><![CDATA[ <p>CLO values, bluesign&reg; certification, ISO standards.&nbsp; What does it all mean and why does it matter?</p>
<p>Field testing is a critical component of every high performance textile, however, what separates "acceptable" from "proven" is a dedication to independent third-party testing of the highest standards in the industry.</p>
<p>While there is no way to control the weather, there is a way to evaluate advanced materials against every condition nature has to offer, and beyond. With decades of research by laboratories all over the world, PrimaLoft&reg; Insulation's growing list of certifications means it is <strong style="text-decoration: underline;">trusted and proven</strong> to perform in the worst weather conditions possible.</p>
<p><img src="assets/images/Lab to Trail/DOD_SEALS_color_R.jpg" alt="U.S. Navy Seals training wearing PrimaLoft Insulation" width="550" height="828" /></p>
<p style="font-style: italic;">
A cold-weather training instructor monitors U.S. Special Operations soldiers wearing the PrimaLoft PCU as they spend five minutes in near-freezing wateras part of SEAL Qualification. Image courtesy of the Department of Defense.</p>
<p><strong style="font-weight: bold;">&nbsp;</strong></p>
<p><span style="font-size: 120%; font-weight: bold;">The PrimaLoft&reg; Credentials</span></p>
<p>Originally developed for the U.S. Army as a water-resistant synthetic alternative to down, PrimaLoft&reg; Insulation has been tried and tested using the highest standards in the world. Through continuous research and innovation, PrimaLoft&reg; has developed a line of the highest rated synthetic insulations available on the market, including <a href="en/performance/products/primaloft-one.html">PrimaLoft&reg; ONE</a>, <a href="en/performance/products/primaloft-sport.html">SPORT</a>, <a href="en/performance/products/primaloft-synergy.html">SYNERGY</a>,<a href="en/performance/products/primaloft-eco.html"> ECO </a>and <a href="en/performance/products/primaloft-infinity.html">INFINITY</a>.</p>
<p>&nbsp;</p>
<p><img src="assets/images/Lab to Trail/PCU_SEALS_riverwalk.jpg" alt="" width="550" height="361" /></p>
<p>&nbsp;</p>
<p><strong style="font-size: 120%; font-weight: bold;">Independent, Third-Party Testing</strong></p>
<p>All PrimaLoft&reg; Insulations are subjected to a wide variety of tests and certified at the most renowned third-party testing facilities in the world, including the <a href="http://www.hohenstein.de/en/about_hohenstein/locations/locations.html">Hohenstein Institute</a> in Boennigheim, Germany and the research institution at <a href="http://www.k-state.edu/media/webzine/institute/evnresearch.html">Kansas State University</a>.</p>
<p><span style="font-size: 180%;"><strong style="font-weight: bold;">&nbsp;</strong></span></p>
<p><strong style="font-size: 120%; font-weight: bold;">Internationally Recognized Standards</strong></p>
<p>PrimaLoft&reg; Insulation's high performance reputation is more than a marketing slogan. It is the collective recognition of standards proven by researchers around the globe in repeatable testing of materials used in every type of application imaginable. PrimaLoft&reg; Insulations have received certifications to the most widely trusted standards including <a href="http://www.iso.org/iso/home.html">ISO</a> 11092 (International Organization for Standardization) for thermal wet/dry performance.</p>
<p>&nbsp;</p>
<p><strong><img src="assets/images/Lab to Trail/Wet Dry performance chart.jpg" alt="" width="463" height="468" /></strong></p>
<h2><strong>&nbsp;</strong></h2>
<p><strong style="font-size: 120%; font-weight: bold;">CLO Value</strong></p>
<p>One of the most important measurements of performance, the warmth-per-weight ratio, is used to measure <a href="http://en.wikipedia.org/wiki/Thermal_comfort">thermal comfort </a>of an insulated garment and is measured as a "<a href="http://www.rei.com/expertadvice/articles/insulated+outerwear.html">CLO</a>" ratio of clo per ounce per square yard (clo/oz/sqyd). PrimaLoft&reg; ONE has a dry clo/oz/sqyd value of 0.92 and a wet clo/oz/sqyd value of 0.90 - making it the highest-performing synthetic insulation available.</p>
<p><strong>&nbsp;</strong></p>
<p><strong><img src="assets/images/Lab to Trail/eco-cycle.png" alt="" width="550" height="465" /></strong></p>
<p><strong>&nbsp;</strong></p>
<p><strong style="font-size: 120%; font-weight: bold;">Environmental Sustainability</strong></p>
<p>PrimaLoft&reg; recycles to preserve our natural resources. <a href="en/performance/products/primaloft-eco.html">PrimaLoft&reg; ECO</a> insulation offers earth-friendly performance and comfort and is engineered with post-consumer recycled materials (plastic bottles) to create a high-loft, thermally efficient insulation. Approximately 28 recycled bottles are used in the making of each kilogram of PrimaLoft&reg; ECO, which equates to approximately 6 bottles per garment.</p>
<p>&nbsp;</p>
<p><img src="assets/images/Lab to Trail/System_Partner.jpg" alt="" width="550" height="266" /></p>
<p>&nbsp;</p>
<p>PrimaLoft&reg; is also proud be the first, and only, branded insulation manufacturer to obtain <a href="http://www.bluesign.com/">bluesign&reg;</a> system partner status. One of the most renowned environmental certifications in the world, the bluesign&reg; standard screening process evaluates each ingredient from raw materials and chemical components to natural resource consumption and the occupational health of the workplace environment.</p>
<p><img src="assets/images/bluesign/bluesign_broschuere 2838.jpeg" alt="" width="550" height="550" /></p>
<p>&nbsp;</p>
<p>bluesign&reg; system partners demonstrate awareness and responsibility to consumers, while cultivating a positive movement towards sustainability in the industry.</p>
<p>This certification ensures brands, retailers and consumers that PrimaLoft&reg;'s <a href="en/performance/products/primaloft-one.html">ONE</a>, <a href="en/performance/products/primaloft-sport.html">SPORT</a> and <a href="en/performance/products/primaloft-eco.html">ECO</a> insulation products manufactured in China are environmentally friendly.</p>
<p>PrimaLoft&reg; is the benchmark for world class performance insulations that have been tested by independent, global standards, and have been proven on epic expeditions in the most extreme conditions.</p>
<p>&nbsp;</p>
<p><img src="assets/images/Climb for the Fallen/IMG_0439.jpg" alt="" width="550" height="413" /></p> ]]></description>
				<pubDate>Tue, 22 Nov 2011 11:22:04 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/from-lab-to-trail.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Retailer Spotlight: Midwest Mountaineering’s November Outdoor Adventure Expo is a mecca for active outdoor enthusiasts.</title>
				<link>http://www.primaloft.com/performance/community/blog/outdoor-adventure-expo2011.html</link>
				<description><![CDATA[ <p>Located in the University district of Minneapolis on Cedar Avenue, <a href="http://www.midwestmtn.com/">Midwest Mountaineering</a> follows one overarching principle; &ldquo;Ask us, we&rsquo;ve been there.&rdquo; &nbsp;This credo has guided the store ever since, and everyone who works at Midwest Mountaineering follows this principle.</p>
<p>Rod Johnson founded Midwest Mountaineering in 1971, providing Minneapolis a storefront where outdoor enthusiasts could get the proper equipment for their adventures. &nbsp;The storefront has grown over the years to add <a href="http://www.thriftyoutfitters.com/">Thrifty Outfitters</a> &ndash; with great deals on past-season apparel - and has taken over the entire block on Cedar Avenue. The mammoth store now includes several spectacular rooms chock full of the world&rsquo;s best outdoor equipment &ndash; including a great number of PrimaLoft&reg;-insulated styles from <a href="http://www.arcteryx.com/?EN">Arc&rsquo;Teryx</a>, <a href="http://www.blackdiamondequipment.com/en-us">Black Diamond</a>, <a href="http://www.merrell.com/US/en">Merrell</a>, <a href="http://www.manzella.com/">Manzella</a>, <a href="http://marmot.com/">Marmot</a>, <a href="http://www.thenorthface.com/en_US/index.html">The North Face</a>, and <a href="http://www.patagonia.com/us/home">Patagonia</a>.</p>
<p><img src="assets/images/OAE 2011/photo 2 (2).jpg" alt="" width="550" height="411" /></p>
<p><img src="assets/images/OAE 2011/DSC00554.JPG" alt="" width="550" height="413" /></p>
<p>November 18th through 20th is the 53rd annual <a href="http://www.outdooradventureexpo.com/201111/Index.shtml">November Outdoor Adventure Expo</a>, and the event is a three-day hub for 10,000 outdoor enthusiasts in the area. Multiple speakers provide added entertainment - &nbsp;polar explorer <a href="http://www.lonniedupre.com/">Lonnie Dupre</a>, adventurer <a href="http://sports.espn.go.com/espn/news/story?id=5447692">Charlie Whittmack</a>, adventurer/blogger <a href="http://www.startribune.com/lifestyle/travel/133701763.html">David Liechty</a>, and <a href="http://gearjunkie.com/gear-junkie-outdoor-adventure-expo-2011">The Gear Junkie</a>&rsquo;s Stephen Regenold are all included as part of the event&rsquo;s presentation roster.</p>
<p><img src="assets/images/OAE 2011/DSC00560.JPG" alt="" width="550" height="413" /></p>
<p>Midwest Mountaineering owners, Rod and Sharon Johnson, also provide tips and clinics related to Utah canyoneering, adventures in New Zealand, &nbsp;and ultralight backpacking. &nbsp;The <a href="http://www.banffcentre.ca/mountainfestival/worldtour/listings/regions.aspx?cat=NA&amp;location=us">Banff Film Festival World Tour</a> &ndash; a global showing of outdoor adventure films of incredible production value &ndash; is in town throughout the weekend.</p>
<p><img src="assets/images/OAE 2011/photo (4).jpg" alt="" width="550" height="411" /></p>
<p>Rod Johnson initially conceptualized the expo as a way to encourage people to get outdoors. &nbsp;Over the years, the event has morphed into an inspiring weekend focused on love of all things outdoors held at the beginning of the winter season, the peak time for destination vacations, cross-country skiing, and every snow sport imaginable. &nbsp;If you ever are in Minneapolis, Midwest Mountaineering is an absolute must-see, and their Outdoor Adventure Expo does not disappoint.</p>
<p>For all information on this year&rsquo;s November Outdoor Adventure Expo clinics and programs, check out the Expo newspaper <a href="http://www.outdooradventureexpo.com/201111/forms/OAE-News201111p0132.pdf">here</a>.</p>
<p>//Nick Martin</p> ]]></description>
				<pubDate>Sun, 20 Nov 2011 09:10:20 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/outdoor-adventure-expo2011.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>PrimaLoft® hosts a live-streaming presentation, The North Face Speaker Series Europe Tour - November 17th at 2:30pm EST</title>
				<link>http://www.primaloft.com/performance/community/blog/speakerseries-europe-livestreaming.html</link>
				<description><![CDATA[ <p style="color: #ff0b00;"><span style="color: #000000;">Make a note in your calendar to check out an awesome online event this week. PrimaLoft&reg; is hosting a live-streaming presentation, <a href="http://eu.thenorthface.com/tnf-eu-en/speaker-series">The North Face Speaker Series European Tour</a> from London, England - Thursday, November 17, at 7:30 p.m GMT (2:30 p.m. EST).</span></p>
<p>This series features three top athletes from the North Face team including: Italian alpinist <a href="http://eu.thenorthface.com/tnf-eu-en/simone-moro">Simone Moro</a>; Kazak alpinist <a href="http://eu.thenorthface.com/tnf-eu-en/denis-urubko">Denis Urubko</a>; and American alpinist and photographer <a href="http://www.thenorthface.com/en_US/get-outdoors/speaker_series/25-cory-richards/">Cory Richards</a>. In February 2011, these three athletes were the first to successfully make a winter ascent of Gasherbrum II, the 13th highest mountain on Earth located in the Karakoram range of the Himalayas.</p>
<p><img src="assets/images/DEM.jpg" alt="" width="550" height="331" /></p>
<p><span style="color: #000000;">This feat was achieved without support from sherpas, high altitude porters or supplemented oxygen.&nbsp;This webcast and Q&amp;A is a must-watch for outdoor enthusiasts who want to see this last stop on their exciting European Tour.</span></p>
<p>
<object width="550" height="309" data="http://www.youtube.com/v/KQJ19MShBuo?version=3&amp;hl=en_US" type="application/x-shockwave-flash">
<param name="data" value="http://www.youtube.com/v/KQJ19MShBuo?version=3&amp;hl=en_US" />
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="src" value="http://www.youtube.com/v/KQJ19MShBuo?version=3&amp;hl=en_US" />
<param name="allowfullscreen" value="true" />
</object>
</p>
<p><span style="color: #000000;">Use the resources below for everything you need to know to participate.</span> </p>
<p>&nbsp;</p>
<h3 style="color: #ff0b00;"><span style="font-size: 90%;">Gashebrum II First Winter Ascent</span></h3>
<p>- Live Webcast Begins at 7:30 PM GMT (2:30 PM EST).</p>
<p>&gt; Visit the <a href="featured-content/ss-live.html">PrimaLoft&reg; streaming site</a>.</p>
<p>&gt; Schedule: 7:30 PM GMT Intro, Athletes Presentation and Expedition Video. 8:20 PM GMT Athletes Q&amp;A Begins</p>
<p>For more info on the event be sure to check out <a href="en/performance/home.html">www.PrimaLoft.com</a> and <a href="http://www.facebook.com/PrimaLoft">Facebook.com/PrimaLoft</a></p> ]]></description>
				<pubDate>Wed, 16 Nov 2011 21:55:19 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/speakerseries-europe-livestreaming.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title> Midwest Mountaineering announces 53rd Outdoor Adventure Expo, November 18-20 sponsored by PrimaLoft® Insulation </title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/Outdoor-Adventure-Expo.html</link>
				<description><![CDATA[ <p>Minneapolis, MN. &ndash; (November 16,
2011) &ndash; Minneapolis retailer <a href="http://www.midwestmtn.com/">Midwest Mountaineering</a> announces the 53<sup>rd</sup>
Midwest Mountaineering <a href="http://www.outdooradventureexpo.com/201111/Index.shtml">Outdoor Adventure Expo</a> in Minneapolis, Minn., November
18 &ndash; 20, 2011, sponsored by PrimaLoft&reg;. The bi-annual event, which sees more
than 8,000 attendees and 80 exhibitors, serves as a venue for all outdoor
enthusiasts, from avid outdoorsmen to weekend adventurers, to share their love
of the outdoors.</p>
<p>Featured speakers for the three day event include:
adventurer <a href="http://espn.go.com/espn/otl/story/_/id/6765228/adventurer-charlie-wittmack-risks-all-complete-world-triathlon-espn-magazine">Charlie Whittmack</a>, polar explorer <a href="http://lonniedupre.com/futureex.shtml">Lonnie Dupre</a>, photographer <a href="http://www.paulsundbergphotography.com/">Paul Sundberg</a> and adventurer and blogger <a href="http://backcountryfamily.blogspot.com/">David
Liechty</a>, among others. </p>
<p>&ldquo;PrimaLoft&reg; is a valued partner and we thank them for their
support and participation with Outdoor Adventure Expo,&rdquo; said Midwest
Mountaineering owner, Rod Johnson. &ldquo;The expo offers a chance for people who are
passionate about the outdoors to come together to learn and experience the
latest product offerings from leading industry innovators.&rdquo;</p>
<p>Along with over 100 outdoor adventure presentations covering
everything from how to choose a cross-country ski, to major expedition slide shows
and movies, attendees can visit with exhibitors and catch the Banff Mountain
Film Festival World Tour on Friday and Saturday night. Tickets for the film
festival are $15 and can be purchased here: <a href="http://www.midwestmtn.com/tickets">www.midwestmtn.com/tickets</a>.
PrimaLoft&reg; will raffle two sets of tickets to the festival, visit the PrimaLoft&reg;
table for more information and entry form. </p>
<p>Expo
attendees will receive a discount coupon in the Midwest Mountaineering
eNewsletter towards the purchase of PrimaLoft&reg; Insulated, <a href="http://www.manzella.com/">Manzella Gloves</a>, on the first day of the expo
(Friday, Nov. 18). &nbsp;Manzella&nbsp;gloves insulated with PrimaLoft&reg;
keep hands warm and dry under the most challenging conditions. To sign up for
the Midwest Mountaineering eNewsletter, click<a href="http://www.midwestmtn.com/mailinglist"> here</a>. </p>
<p align="center"># # #</p>
<p><strong><span style="text-decoration: underline;">About PrimaLoft&reg;:</span></strong></p>
<p>PrimaLoft&reg;
is a registered trademark of Albany International Corp. PrimaLoft&reg; insulation
was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft&reg; is regarded as a research and
development leader in high performance insulations and yarns, which provide
warmth and comfort from head to toe. Its family of products are manufactured in
the US, Europe and Asia. The PrimaLoft&reg; brand is recognized globally and is
used in leading outdoor and fashion brands, home furnishings, work wear and
military applications. For more information, please visit www.PrimaLoft.com.</p> ]]></description>
				<pubDate>Wed, 16 Nov 2011 12:29:34 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/Outdoor-Adventure-Expo.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>PrimaLoft® Presents The North Face® Speaker Series  Streaming Live from London, England, November 17</title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/TNF-SS-Live-Stream.html</link>
				<description><![CDATA[ <p>ALBANY, New
York &ndash; (November 15,
2011) -- <a href="http://www.primaloft.com/">PrimaLoft&reg;,</a> the premier
manufacturer of performance insulations and yarns, will host <a href="http://www.thenorthface.com/webapp/wcs/stores/servlet/TNFSportTechnologyDisplay?langId=-1&amp;storeId=207&amp;catalogId=10001&amp;brandPage=event_-_nse_speaker_series_-_brand_page">The
North Face&reg; Speaker Series</a> European Tour streaming live from London,
England, on November 17, at 7:30 p.m. GMT (2:30 p.m. EST). </p>
<p>Viewers can
watch the event, which is the last stop on The North Face&reg; Speaker Series
European tour, live at <a href="outdoor_EG/index.html">PrimaLoft.com</a>
and on <a href="https://www.facebook.com/PrimaLoft">Facebook.com/PrimaLoft</a>.</p>
<p>The North Face&reg; Speaker
Series Europe features three top athletes from The North Face&reg; team including:
Italian alpinist Simone Moro; Kazak alpinist Denis Urubko; and American
alpinist and photographer Cory Richards. In February 2011, these three athletes
were the first to successfully make a winter ascent of <a href="http://en.wikipedia.org/wiki/Gasherbrum_II">Gasherbrum II</a>, the 13<sup>th</sup>
highest mountain on Earth<ins datetime="2011-11-15T11:58" cite="mailto:Courtney%20Brunkow"> </ins>located in the Karakoram range of the
Himalayas. This amazing feat was achieved without support from sherpas, high
altitude porters or supplemented oxygen.</p>
<p>The North
Face&reg; <a href="http://eu.thenorthface.com/tnf-eu-en/speaker-series/">European Speaker
Series</a> has focused on the athletes&rsquo; tales of adventure and extreme
endurance during the Gasherbrum II summit and includes a photography
exhibition. PrimaLoft&reg; is pleased to be able to offer this remarkable
presentation to outdoor enthusiasts in the U.S. and around the world via the
company website and Facebook page. </p>
<p>For
more information about PrimaLoft&reg;, visit the company <a href="undefined/">website</a>. Follow the PrimaLoft&reg; conversation
online at <a href="http://www.facebook.com/pages/PrimaLoft-Insulation-Technology/127192639434?ref=ts">Facebook</a>
and <a href="http://www.twitter.com/">Twitter</a> to stay up to date on the
latest happenings and company news. </p>
<p><strong><span style="text-decoration: underline;">About PrimaLoft&reg;:</span></strong></p>
<p>PrimaLoft&reg;
is a registered trademark of Albany International Corp. PrimaLoft&reg; insulation
was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft&reg; is regarded as a research and
development leader in high performance insulations and yarns, which provide
warmth and comfort from head to toe. Its family of products are manufactured in
the US, Europe and Asia. The PrimaLoft&reg; brand is recognized globally and is
used in leading outdoor and fashion brands, home furnishings, work wear and
military applications. For more information, please visit <a href="http://www.primaloft.com/">www.PrimaLoft.com</a>.</p> ]]></description>
				<pubDate>Tue, 15 Nov 2011 15:00:26 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/TNF-SS-Live-Stream.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>15,000 Vail Resorts employees to reap the benefits of PrimaLoft® Insulation Technology  </title>
				<link>http://www.primaloft.com/performance/community/blog/15000-vail-resorts-employees-to-reap-the-benefits-of-primaloft.html</link>
				<description><![CDATA[ <p>Anyone who has ever worked an outdoor job, specifically at a ski resort understands how crucial it is to have a quality uniform. I have been there, as a snowboard instructor for five seasons: &ldquo;Oh, you want to do another chair lift ride in sub-zero wind chill? Great, I&rsquo;m glad you kids are liking snowboarding.&rdquo; Resort employees cannot do their jobs unless they are protected and comfortable.</p>
<p>Earlier this year, <a href="http://www.vailresorts.com/Corp/index.aspx">Vail Resorts, Inc.</a> announced an exclusive <a href="http://www.hellyhansen.com/press/brand/press-releases">five-year apparel and marketing partnership</a> with Helly Hansen. All the insulated <a href="http://www.hellyhansen.com/">Helly Hansen</a> pieces will contain <a href="HH.html">PrimaLoft&reg; Insulation Technology products</a>, something that will likely please the western Vail Resorts&rsquo; employees at Heavenly and Northstar-at-Tahoe, where the snow can be quite wet and quick-drying insulation is a blessing.</p>
<p><img src="assets/images/Helly Hansen/Photo4.jpg" alt="" width="550" height="367" /></p>
<p><img src="assets/images/Helly Hansen/Photo5.jpg" alt="" width="550" height="367" /></p>
<p><img src="assets/images/Helly Hansen/Photo6.jpg" alt="" width="550" height="367" /></p>
<p>In addition to Northstar and Heavenly, employees at Vail, Beaver Creek, Breckenridge, and Keystone will be wearing Helly Hansen uniforms. The global leader in technical apparel and footwear will be outfitting 15,000 Vail Resorts&rsquo; professionals &ndash; including all ski patrol, mountain operations, ski/snowboard school, ambassadors and customer service staff &ndash; through 2016.</p>
<p>&ldquo;With 100-plus days on snow each season, Vail Resorts employees need to feel confident about their gear,&rdquo; said Heidi Kercher-Pratt, chief marketing officer of Vail Resorts. &ldquo;World-class quality and style are imperative for our brands. Helly Hansen&rsquo;s blend of technical performance and Scandinavian style was a key factor in our decision to work together.&rdquo;</p>
<p>Helly Hansen is the uniform choice of more than 40 ski resorts and mountain guiding operations around the world, and the Vail Resorts agreement is its largest uniform and marketing partnership to date.</p>
<p>&ndash; by Christine Rasmussen</p> ]]></description>
				<pubDate>Tue, 15 Nov 2011 14:37:54 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/15000-vail-resorts-employees-to-reap-the-benefits-of-primaloft.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>PrimaLoft® announces Banff Mountain Film Festival sweepstakes    ‘BANFF or BUST’ </title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/BANFF-or-BUST.html</link>
				<description><![CDATA[ <p><em></em><em></em> <strong>ALBANY, New York (Oct.
31, 2011)</strong>
-- <a href="http://www.primaloft.com/">PrimaLoft</a>&reg;, the world leader in
performance insulation, is proud to sponsor the <a href="http://www.banffcentre.ca/mountainfestival/">2011 Banff Mountain Film
Festival</a> at the Banff Centre in Alberta, Canada, November 3 &ndash; 7. PrimaLoft&reg;
announces today the 2012 online sweepstakes, <em>BANFF or BUST</em>, which
offers one randomly selected winner a travel package and accommodations for two
to the November 2012 event in Banff.</p>
<p>The
renowned Banff Mountain Film Festival features screenings of the world&rsquo;s best
mountain films and workshops that highlight mountain writing, film and
photography, presentations by world renowned athletes, and a tradeshow to
provide attendees with the latest information related to outdoor adventure. PrimaLoft&reg;
created the Banff Mountain Festival sweepstakes in 2010 to generate more
awareness for the festival and the world tour. The contest was designed to
offer adventure and travel enthusiasts an opportunity to attend the
world-renowned film festival, while visiting scenic Banff, Canada.&nbsp; </p>
<p>The
2011 sweepstakes, called <em>A November To
Remember, Win a Trip to the Banff Mountain Film Festival, Courtesy of PrimaLoft</em><em>&reg;</em> &ndash; concluded in May
and the grand prize winner was drawn in June. </p>
<p>The
winner, Muriel Meier of Wernersville, Pa., was selected from over 5,000 online entries.
The sweepstakes prize provides VIP access to all Banff Mountain Film Festival
events, films, lectures and private social functions, accommodations for four
days, round-trip transportation and two limited-edition PrimaLoft&reg;
insulated jackets. </p>
<p>Immediately
following the festival, the PrimaLoft&reg; sponsored, <a href="http://www.banffcentre.ca/mountainfestival/worldtour/">Banff
Mountain Film Festival World Tour</a>, brings the spirit of Banff to audiences
around the globe. The best films tour across Canada, the US, and
internationally from Scotland to South Africa, to 32 countries reaching more
than 245,000 people at over 635 screenings. </p>
<p>Individuals
can enter to win the online sweepstakes by scanning the Quick Response (QR)
barcode on the full page PrimaLoft&reg; advertisement in
the Banff Mountain Film Festival World Tour Magazine, or online at <a href="undefined/">www.primaloft.com</a>. The contest will run
through May 31, 2012. One grand-prize winner will be selected on June 1, 2012. Official
contest rules are available at <a href="undefined/">www.primaloft.com</a>.</p>
<p>PrimaLoft&reg; is featured worldwide in leading outdoor brands such as The North Face,
Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the
performance insulation and yarn of choice for outerwear, sleeping bags, gloves,
footwear, accessories and socks, while the Banff Mountain Film Festival brings
mountain adventure to life through the world&rsquo;s best adventure films and
speakers. </p>
<p>For
more information about PrimaLoft, visit <a href="www.primaloft.com">www.primaloft.com</a>.
Follow PrimaLoft&reg; online at <a href="http://www.facebook.com/pages/PrimaLoft-Insulation-Technology/127192639434?ref=ts">Facebook</a>
and <a href="http://www.twitter.com/">Twitter</a> and enter to win tickets to a
Banff Mountain Film Festival screening in a city near you. For more information
about the Banff Festival, visit <span style="text-decoration: underline;"><a href="http://www.banffcentre.ca/mountainfestival/">http://www.banffcentre.ca/mountainfestival/</a></span>.</p>
<p><strong>About PrimaLoft</strong><strong>&reg;</strong><strong>:</strong></p>
<p>PrimaLoft&reg;
is a registered trademark of Albany International Corp. PrimaLoft&reg;
insulation was originally developed for the US Army as a water-resistant
synthetic alternative to down. Today, PrimaLoft&reg; is regarded as a
research and development leader in high performance insulations and yarns,
which provide warmth and comfort from head to toe. Its family of products are
manufactured in the US, Europe and Asia. The PrimaLoft&reg;
brand is recognized globally and is used in leading outdoor and fashion brands,
home furnishings, work wear and military applications. For more information,
please visit www.primaloft.com.</p> ]]></description>
				<pubDate>Mon, 14 Nov 2011 10:44:28 -0800</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/BANFF-or-BUST.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>Weather-proof your Halloween costume with one of these PrimaLoft®-insulated pieces</title>
				<link>http://www.primaloft.com/performance/community/blog/weather-proof-your-halloween-costume-with-one-of-these-primaloft®-insulated-pieces.html</link>
				<description><![CDATA[ <p>&nbsp;Halloween parties and&nbsp; trick-or-treating are upon us, and the fun should not be spoiled because of weather. Cold temps could dampen your child&rsquo;s tricking/treating experience, but the days of covering your costume with a hefty parka to stay warm are over with a PrimaLoft&reg;-insulated jacket.&nbsp; Here are a few prime pieces of PrimaLoft&reg; insulated gear that will limit bulk, but still provide the warmth needed as you pound the pavement tonight in costume.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/images/Halloween/EMS Mercury.jpg" alt="EMS Mercury" width="300" height="300" />The Mercury jacket by EMS (available in <a href="http://www.ems.com/product/index.jsp?productId=11013550">Men&rsquo;s</a> and <a href="http://www.ems.com/product/index.jsp?productId=11013549">Women&rsquo;s</a>) is a great value -&nbsp; providing warmth without the bulk in a water-resistant shell. The jacket is semi-fitted and naturally contours to the body for minimum bulk, so you could potentially fit it under a costume as well. The jacket also compresses easily to stow in a roomy bag or small pack.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/images/Halloween/nano-puff-vest-ultramarine.jpg" alt="" width="300" height="382" />The Patagonia Nano Puff Vest (<a href="http://www.patagonia.com/us/product/patagonia-mens-nano-puff-vest?p=84240-0-614">Men's</a> and <a href="http://www.patagonia.com/us/product/patagonia-womens-nano-puff-vest?p=84245-0-470">Women's</a>) in mango could potentially be part of a costume &ndash; if you&rsquo;re going as a pumpkin of sorts. Super-light and streamlined, the Nano Vest is only 8.6 ounces &ndash; perfect as a warm layer without bulking your outfit. Or, take it off and stuff it small into its pocket.&nbsp; </p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="assets/images/Halloween/HH Shelter.jpg" alt="Helly Hansen Shelter" width="300" height="382" />The Helly Hansen <a href="http://shop.hellyhansen.com/US/item/40181/?partner=6005&amp;t_type=src&amp;t_type=cat">Kid&rsquo;s Shelter</a> will keep Junior happy as he jaunts from house to house, stoked on his mounting stash of candy. Water-resistant and breathable, the Kid&rsquo;s Shelter has reflective elements on each sleeve to keep children visible at night, and the detachable hood has a visor &ndash; so the scary makeup is not badly smeared if it rains (or they can go as the Grim Reaper &ndash; boo!).</p>
<p><img src="assets/images/Halloween/Socks.jpg" alt="REI Lightweight Hiker &amp; L.L. Bean Alpine ski" width="550" height="351" /></p>
<p>Don&rsquo;t forget your feet. The REI <a href="http://www.rei.com/product/791175/rei-hybrid-light-hiking-crew-socks-with-primaloft-fiber">Hybrid Light Hiking Crew</a> socks or L.L. Bean <a href="http://www.llbean.com/llb/shop/60797?feat=506751-GN2&amp;productId=1027252">Alpine Ski Socks</a> if you prefer a knee-high, featuring PrimaLoft&reg; fibers blended with nylon and merino wool, are town-friendly as well as trail-worthy. Comfortable and breathable, your feet will be just fine whether tracking on asphalt, or traipsing through snow this winter.</p>
<p><img src="assets/images/Halloween/Footwear.jpg" alt="The North Face Back to Berkeley &amp; Merrell Arctic Fox 6" width="550" height="364" /></p>
<p>If you are expecting a freezing downpour that has potential to ruin the evening, the women&rsquo;s Merrell <a href="http://www.merrell.com/US/en-US/Product.mvc.aspx/24691W/56067/Womens/Arctic-Fox-6-Waterproof">Arctic Fox 6</a> may be the call to combat Mother Nature. The North Face <a href="http://www.thenorthface.com/catalog/sc-gear/mens-footwear/mens-back-to-berkeley-boot.html">Back-to-Berkeley men&rsquo;s boot</a> in black may also do the trick (no pun intended) in a sweet retro style.</p>
<p>&nbsp;Enjoy your time spent trick or treating and have a fun, safe and warm Halloween.</p>
<p>&ndash; by Christine Rasmussen </p> ]]></description>
				<pubDate>Mon, 31 Oct 2011 10:49:22 -0700</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/community/blog/weather-proof-your-halloween-costume-with-one-of-these-primaloft®-insulated-pieces.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>	<item>
				<title>PrimaLoft® Insulation Technology™ to Protect U.S. Marines from the Harshest of Elements</title>
				<link>http://www.primaloft.com/performance/media/press/press-releases/primaloft®-insulation-technology™-to-protect-u.s.-marines-from-the-harshest-of-elements.html</link>
				<description><![CDATA[ <p>Specialized Extreme Cold Weather Gear Enhances Troop Readiness Around the World</p>
<p>ALBANY, New York &ndash; (October 19, 2011) -- PrimaLoft&reg; Insulation Technology&trade;, the research and development leader in high performance insulations used to enhance combat conditions for soldiers, announces that the United States Marine Corps (USMC) has purchased 8,750 additional sets of the USMC Extreme Cold Weather System, which consist of parkas, trousers and booties insulated with PrimaLoft&reg;.</p>
<p>The USMC Extreme Cold Weather System (ECWS) is currently used by thousands of U.S. Marines stationed in the coldest areas of Afghanistan and across the globe. This new purchase brings the total number of PrimaLoft&reg; Extreme Cold Weather System units currently fielded to Marines to 58,750.</p>
<p>The Extreme Cold Weather System was developed to provide U.S. Marines with tactical advantages during challenging cold and wet weather conditions. The Extreme Cold Weather System includes a parka, trouser and booties insulated with PrimaLoft&reg;, and is packable, lightweight, weather resistant, and very warm. The Extreme Cold Weather System enhances Marines' readiness and ability to accomplish their missions even under stagnant, high altitude conditions.</p>
<p>"PrimaLoft&reg; takes great pride in our work to provide the best possible insulation technology to meet the U.S. Marine Corps mission readiness needs," said PrimaLoft&reg; Vice President and General Manager Joe Rumiesz. "We began working with the DoD 25 years ago, and we continue to advance our unique technology to address the specialized gear needs of our men and women in uniform."</p>
<p>The U.S. Army originally commissioned Albany International Corp. to develop a water resistant synthetic alternative to down. Today, PrimaLoft&reg; is the premier supplier of insulation to the United States Army, Marine Corps and Special Operations Forces providing them with a tactical advantage over the enemy under exceptionally wet and cold conditions.</p>
<p><strong>About PrimaLoft&reg;:</strong></p>
<p>PrimaLoft&reg; is a registered trademark of Albany International Corp. PrimaLoft&reg; insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft&reg; is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft&reg; brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit <a href="undefined/">www.PrimaLoft.com.</a></p> ]]></description>
				<pubDate>Mon, 24 Oct 2011 14:39:53 -0700</pubDate>
				<guid isPermaLink="false">http://www.primaloft.com/performance/media/press/press-releases/primaloft®-insulation-technology™-to-protect-u.s.-marines-from-the-harshest-of-elements.html</guid>
				<dc:creator>PrimaLoft</dc:creator>
				
</item>		</channel>
</rss>
