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PrimaLoft® Makes Strong Appearance in O.R. Daily Outdoor Retailer Winter Market 2013 Editors’ Picks

PrimaLoft — Tue, 05 Mar 2013 09:22:03 -0600

ALBANY, New York – (March 5, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to announce their performance insulation technology garnering multiple placements in the O.R. Daily Editors’ Picks at the 2013 Outdoor Retailer Winter Market show at the Salt Palace Convention Center, Salt Lake City, UT from January 23-26, 2013.

“To be included in the O.R. Daily ‘Editors’ Picks’ is a strong statement to the level of trust our brand partners have towards our insulation technology,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. "As a leading ingredient brand, we are committed to be part of our brand partners efforts and success as they push the envelope in design and functionality in today’s outdoor industry.”

For 2013, PrimaLoft® was selected as an “Editors’ Pick” for being a key component in The North Face THERMOBALL™ powered by PrimaLoft® Collection. PrimaLoft® also received “Editors’ Pick” mentions for their inclusion in the INOV-8 Race Elite 200 Thermoshell jacket and the ROCKY S2V Substratum Hiker hiking boot. The Editors’ Picks are awarded by the staff at SNEWS.

Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry.

To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About SNEWS:
Founded in 1983, SNEWS spotlights the best, most reliable, outdoor, winter sports and fitness industry specialty news source for: late-breaking insider news, trend reporting, business education and dynamic product reviews and information on today’s outdoor industry. For more information, log onto: http://www.snewsnet.com.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft® named exclusive synthetic insulation partner for 2013 Black Diamond apparel launch

PrimaLoft — Fri, 25 Jan 2013 08:52:27 -0600

ALBANY, New York – (January 25, 2013) -- PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been selected as the exclusive synthetic insulation provider for the inaugural launch of the Black Diamond Equipment® apparel line, which will debut in Fall 2013.

The highly anticipated launch, featuring seven styles with PrimaLoft® insulation, will initially feature a collection of men’s apparel and accessories made available direct to consumers via select retail channels and e-commerce.

“PrimaLoft® is pleased to partner with Black Diamond Equipment® as the exclusive insulation supplier for the launch of its apparel line,” stated Mike Joyce, Chief Executive Officer, PrimaLoft®. “Black Diamond apparel has been carefully designed and crafted with highly technical and performance-focused features, so this partnership is a natural fit for PrimaLoft®”

Black Diamond Equipment® will feature PrimaLoft® ONE and PrimaLoft® SYNERGY insulations in multiple styles across the fall 2013 line: Stance Belay Parka, Stance Belay Hoody, Stance Belay Jacket, Stance Belay Pant, Access Hybrid Hoody, Access Hybrid Jacket and Access Hybrid Vest.

“PrimaLoft® is the global leader in insulation technology,” said Black Diamond Director of Apparel Tim Bantle. “We are extremely excited about the unique new silhouettes we've been able to develop utilizing both PrimaLoft® ONE and PrimaLoft® SYNERGY."

With the launch of the brand’s inaugural apparel line, Black Diamond Equipment announces its certification as a bluesign system partner. One of the most renowned environmental certifications in the world, the bluesign® standard evaluates each ingredient from raw materials and chemical components to natural resource consumption and the occupational health of the workplace. In 2010, PrimaLoft® was awarded compliance with the bluesign® criteria for environmental impact, and was named the first branded insulation manufacturer to obtain bluesign system partner status.

The complete Black Diamond line will be available in Fall 2013. To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About Black Diamond Equipment:
Celebrating its 23rd anniversary, Black Diamond Equipment is a manufacturer of equipment and clothing for climbing, skiing and mountain sports. By consistently building innovative, standard-setting products and actively preserving the mountain/canyon environment, Black Diamond Equipment has assumed a leadership role in the international outdoor community. For more information on Black Diamond Equipment, visit BlackDiamondEquipment.com.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

PrimaLoft® partners with legendary hunting brands to present Hunters’ Breakfast Media Event and New Product Preview at 2013 SHOT Show

PrimaLoft — Mon, 14 Jan 2013 10:01:30 -0600

ALBANY, New York – (January 14, 2013) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to present the fourth annual Hunters’ Breakfast media event and new product preview at the 2013 SHOT show at the Sands Convention Center, Las Vegas. The event will be held on Wednesday, January 16, from 8:30 a.m. – 9:30 a.m., in the Press Conference Room, Venetian Level 3, Murano Meeting Room #3306.

For 2013, PrimaLoft® selected the leading brands in the hunting industry, including, Browning, L.L. Bean, Rocky Brands, Sitka Gear and Under Armour, to provide press attendees with a preview of new PrimaLoft® insulated hunting and outerwear garments for fall 2013. This year’s media event will concentrate on trends in technology and the ability to improve technical performance as a hunter in today’s outdoors.

“Today’s hunting industry continues to combine innovation and tradition for today’s outdoorsman,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. "At PrimaLoft®, we are fortunate to work with some of the most respected brands in the industry. Each year, we look forward to delivering our performance-first insulations and technical fabrics for today’s outdoorsman.”

"PrimaLoft® is a critical enabling technology to the Sitka system that takes our insulation layers to the next level," stated Sitka Gear Marketing Director, David Brinker.

NOTE: This special event is open to active members of the media, by invitation only. Credentialed press who are interested in attending should contact richard.meddaugh@primaloft.com.

To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

Freeride World Tour - Who to Watch: Freeskier Eva Walker

PrimaLoft — Thu, 20 Dec 2012 17:38:29 -0600

On November 20^th, the global 2013 Freeride World Tour held its inaugural press conference at one of Munich, Germany’s landmark retail sports stores called "Sporthaus Schuster.” While at this event, PrimaLoft® had a chance to sit down with Eva Walkner of Salzburg/Austria. As many of you know, Walkner is unquestionably one of the world’s best female Freeskiers and continues to gain massive popularity throughout Europe as part of Salewa’s sponsored team of athletes.

For 2012, Eva finished the 2012 Freeride World Tour with an overall second place finish in point standings. She was the first place finisher at the Freeride World Tour 2012 event in Fieberbrunn, placed second at the Freeride World Tour 2012 finals in Verbier, and finished third at the Freeride World Tour 2012 event in Roldal. With results like this, there is no doubt that Walkner is one to watch on the upcoming global Freeride World Tour for 2013, and is a consistent performer in the Freeskiing community.

Besides her passion for freeriding, Eva’s outdoor passions include rock climbing, longboarding, surfing, mountain biking, hiking in the mountains and music – and – with spending all of that time outdoors, she is a PrimaLoft® fan as well. Eva never leaves home without her Yaksha PrimaLoft® Jacket from Salewa, even saying:

"My PrimaLoft® jacket is with me in the mountains every single day. When on an ascent it fits easily into my backpack due to its lightweight and compressibility, and on the summit it is super warm and windproof. Even on the descent it keeps me warm and dry.”

She is even using PrimaLoft®-insulated gloves from Zanier for the backcountry conditions that are prevalent in today’s freeskiing competitions.

This year’s tour has kicked off with major media attention. Representatives from the snowsports world and television outlets joined the FWT press conference stop in Munich to watch David Carlier, the European Communication Director of the Freeride World Tour present the FWT experience to the audience. After Munich’s conference, the Freeride World Tour press event circuit then moved on to Paris to promote the Freeride World Tour to legions of freeride followers in conjunction with a tour stop in legendary Chamonix, France.

We are looking forward to a successful Freeride World Tour 2013 and we’re crossing our fingers for Eva Walkner to do what she does best this year – shred.

To follow all 2013 Freeride World Tour information and get the stats on Eva Walkner and the full roster of riders, visit www.freerideworldtour.com

Energy Prices Expected to Rise for U.S. Households this Winter

PrimaLoft — Mon, 17 Dec 2012 10:11:08 -0600

PrimaLoft provides simple tips for keeping warm inside and out

ALBANY, New York – (December 17, 2012) – From natural gas to heating oil, consumers can expect to see rising costs to ensure comfort this winter season according to a recent survey conducted by the U.S. Energy Department's Energy Information Administration (http://www.eia.gov/todayinenergy/detail.cfm?id=8310). The survey indicates U.S. households will spend more to heat their homes this winter.

According to the U.S. Energy Department's study, heating bills will rise 20 percent for heating oil customers, 15 percent for natural gas customers, 13 percent for propane customers and 5 percent for electricity customers. In addition to being the world’s highest performing synthetic insulation for outerwear, PrimaLoft® is also known as The Luxury Down Alternative®, in the home and bedding industries due to its luxurious feel, unrivaled comfort and hypoallergenic properties. PrimaLoft® is the fill of choice for comforters, blankets, pillows, mattress pads, and other premium bedding products used by the world’s finest brands and luxury hotels. PrimaLoft® bedding can be found in the finest hotels, specialty stores, catalogues, and upscale department stores.

“Whether consumers are out on the slopes, lounging around their house, or sleeping comfortably in bed, PrimaLoft® performance insulations keep millions of users warm, dry and comfortable all winter long,” stated Eileen Berner, Director of Sales & Marketing, PrimaLoft®.

PrimaLoft®’s proprietary blend of ultra-fine microfibers are designed to keep the body warm, dry and comfortable in any condition. PrimaLoft® insulation's performance qualities make it the insulation choice for top outdoor brands in outerwear, gloves, socks, boots and sleeping bags.

As an alternative to turning up the thermostat, PrimaLoft® offers a few simple tips for those who want to remain warm without spending more:

• Instead of turning up the heat when you’re inside the house, keep your core and extremities insulated and you’ll retain more body heat. Layer on a PrimaLoft® insulated vest, like the Patagonia Nano Puff, to keep your core warm. Add soft and cozy Fox River socks made with PrimaLoft® Yarn to keep your feet toasty while you lounge around the house or run errands.

• Build a crackling fire, and snuggle up with a lofty and luxurious PrimaLoft® comforter, from Macy’s Hotel Collection. It’s another simple way to stay warm without cranking the thermostat.

• Keep moving! The more you move around, whether exercising outside or cleaning the house inside, the warmer you will be! Moving keeps your body temp raised, keeps energy levels up and burns calories.

For more information about PrimaLoft®, follow the PrimaLoft® conversation online at www.primaloft.com, Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft® to Present 2013 The North Face Masters of Snowboarding

PrimaLoft — Mon, 10 Dec 2012 09:32:41 -0600

ALBANY, New York – (December 10, 2012) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, will present the 2013 The North Face Masters of Snowboarding.

This year’s event, running from February 13-17, 2013 at Squaw Valley and Alpine Meadows in Lake Tahoe, California, will feature top big mountain snowboard competitors battling for The North Face Masters of Snowboarding champion title, including $15,000 in prize money and a chance to advance to the 2014 SWATCH Freeride World Tour by The North Face.

“PrimaLoft® is pleased to be the official presenter of the 2013 The North Face Masters of Snowboarding,” stated Mike Joyce, Chief Executive Officer, PrimaLoft®. “This competition is a highlight for snowboard enthusiasts around the world. Many of the athletes who participate in The North Face Masters wear and understand the benefits of PrimaLoft®, and we’re proud to associate our performance-first brand with this world-class event.”

The North Face Masters is the top-level qualifier event for the SWATCH Freeride World Tour by The North Face and is a pivotal step for athletes hoping to advance in the competition.
To view the complete event itinerary and learn more about this year’s tour, log on to http://www.thenorthfacemasters.com/.

PrimaLoft® is currently used in the world’s top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternative™ in pillows, comforters, blankets and mattress toppers. PrimaLoft® Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About FWT Management:
FWT Management SA, based in Lutry/Lausanne-Switzerland, is organizing world-class sports events in mountain resorts and regions since 1996. Founder of "Verbier Xtreme" -iconic event in Freeride skiing & snowboarding -, FWT Management SA has taken the stand-alone Verbier Xtreme event to create Freeride World Tour, Freeride World Qualifying Series, Freeride Junior Series, and a Freeride Skiing Team Competition (Swatch Skiers Cup) with events in Europe, North America, South America and Oceania.

About MSI:
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI founded the Freeskiing World Tour, The North Face Masters, The North Face Park and Pipe Open Series, as well as several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Burton, Red Bull, Subaru, UFC, and Sierra Nevada. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft® Named Exclusive Synthetic Insulation Supplier for 2013 SWATCH Freeride World Tour by The North Face

PrimaLoft — Mon, 03 Dec 2012 09:06:56 -0600

ALBANY, New York – (December 3, 2012) -- PrimaLoft®, the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been named the Official Insulation Supplier for the 2013 SWATCH Freeride World Tour by The North Face.

The 2013 SWATCH Freeride World Tour by The North Face, is the result of the recent joint venture between the SWATCH Freeride World Tour, Subaru Freeskiing World Tour and The North Face Masters of Snowboarding presented by PrimaLoft® into one unified global championship series, creating an elevated level of competition for big mountain skiing and riding. The new six-stop world tour will include freeride skiing and snowboarding competition at each stop, with an invitation-only roster of professional athletes along the tour. In addition, PrimaLoft® continues its support as Presenting Sponsor of the 2013 The North Face Masters of Snowboarding Series.

“PrimaLoft® is excited to be the Official Insulation Supplier for the SWATCH Freeride World Tour by The North Face,” stated Mike Joyce, Chief Executive Officer, PrimaLoft®. “This event showcases the premiere talent in backcountry skiing and snowboarding. Many of these athletes rely on PrimaLoft® for warmth and comfort in the backcountry, so our performance-first promise makes PrimaLoft® a natural fit as sponsor of the tour.”

The 2013 tour locations include Revelstoke, Canada (Jan. 7th), Courmayeur-Mont-Blanc, France (Jan. 19th), Chamonix-Mont-Blanc, France (Jan. 26th), Kirkwood, California, USA (Feb. 21st), Fieberbrunn-Pillerseetal, Austria (March 9th), with the tour concluding at the Verbier Xtreme, Switzerland (March 23rd).

To view the complete event itinerary and learn more about this year’s tour, log on to www.freerideworldtour.com.

To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft, Inc. names Sue Rechner to Company’s Board of Directors

PrimaLoft — Mon, 19 Nov 2012 09:59:19 -0600

ALBANY, New York – (November 19, 2012) -- PrimaLoft, Inc., the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, appointed Sue Rechner, president and CEO of Confluence Watersports, to its Board of Directors, effective immediately. Rechner additionally serves on the Board of Directors for the Outdoor Industry Association and the Outdoor Foundation.

“We’re very pleased with the addition of Sue Rechner to our board,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. “We are fortunate to have her expertise and retail business acumen. Sue’s insights and experience will be very valuable in helping to guide our brand for the years to come. We look forward to working with her to further our growth and success.”

“I’m looking forward to contributing to the success of PrimaLoft® at this expansive period of growth and forward momentum,” said Rechner. “The PrimaLoft team has worked diligently to build a brand synonymous with innovation and superior performance. As the company enters this new phase, I am tremendously excited to support increasing opportunities for PrimaLoft’s brand partners through investment in strategic growth initiatives and building brand equity with consumers. I’m grateful for the opportunity to be a part of this organization.”

Rechner has many years of proven leadership in the outdoor industry and the luxury goods market. With an earned reputation as a strategist and brand-builder she has further earned the esteem of colleagues as a long-range, performance-driven CEO and passionate advocate for the outdoor industry. She currently serves as the president and CEO of Confluence Watersports, and is a Board member for the Outdoor Industry Association, Outdoor Foundation, and Montana Silversmiths. Rechner has also served on the executive teams for: Victorinox Swiss Army, Movado Group, Seiko Corporation of America and Citizen Watch Company.

To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and technical fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft® Partners with GORE® Military Fabrics to provide new layering insulation application to U.S. Military

PrimaLoft — Tue, 13 Nov 2012 10:16:16 -0600

ALBANY, New York – (November 13, 2012) -- PrimaLoft®, the research and development leader in high performance insulations used to enhance combat conditions for soldiers, and GORE® Military Fabrics, have joined forces to provide a new lightweight loft garment for the U.S. Special Operations Command (USSOCOM).

This unique partnership between two of the outdoor industry’s leading component suppliers, PrimaLoft® and GORE® Military Fabrics, has resulted in an innovative layering garment called the Lightweight Loft jacket. The jacket has been adopted as level 3B of the PCU (Protective Combat Unit) Layering System, specifically engineered for the U. S. Special Operations Forces to provide a broad level of environmental protection while withstanding the harshest weather environments.

Designed by Patagonia, the Lightweight Loft jacket is a combination of PrimaLoft® FUSION insulation combined with a Gore 2-layer FASTPACK membrane laminate. Developed as a comfortable soft-shell, it is also durably water-resistant, windproof, easily packable and dries quickly. The Lightweight Loft garment is ideal for layering and works within the PCU (Protective Combat Unit) System used by the Special Operations Forces. In addition, the garment has been printed in several camouflage patterns (some of which include n-IR signature reduction).

“We are very pleased to partner with GORE® Military Fabrics on the launch of this highly anticipated lightweight loft garment,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. "The Special Operations Forces (SOF) community has worn PrimaLoft® in the field for the last decade and it continues to be the insulation gear of choice worn by the entire U.S. Military. By combining our proprietary technology with GORE Military Fabrics, we are able to offer a distinctive advantage to the U.S. Military to keep our troops warm, dry and comfortable while in the field."

”Gore has played a pivotal role in providing durably waterproof, windproof, and breathable products to the U.S. military,” says Tim Quinn, Product Specialist at Gore. “We are excited to co-develop a cutting-edge solution with PrimaLoft® that offers enhanced comfort, versatility, and improved weather protection. Gore will continue to support improving the mission effectiveness of our warfighters by engineering a broad range of protective fabric technologies that offer distinct capabilities, such as advanced weather protection, flame resistance, and signature reduction."

Over one million sets of PrimaLoft® insulated jackets and trousers have been issued to U.S. troops by the Department of Defense over the last several years and it is the premier insulation to all branches of the U.S. Military. GORE-TEX® fabric continues to be a premiere material choice used in the design and construction of various garments, footwear, and gloves currently issued by the Department of Defense.

For more information about the PrimaLoft® and GORE-TEX® partnership and this unique combination of technology, visit http://www.goremilitary.com. To learn more about GORE® Military Fabrics, visit www.goremilitary.com. To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About W. L. Gore & Associates, Inc.
For more than 30 years, W. L. Gore & Associates, Inc. has developed high-performance fabrics that withstand the harsh environments military, law enforcement, fire, and rescue professionals encounter on their missions. Gore combines research in the fundamental science of fluoropolymers with a thorough understanding of the challenges these professional face engineer durable protective fabrics. After extensive laboratory testing and field trials, Gore stands behind these fabrics, ensuring each product does what we say it will do.

About PrimaLoft®
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

PrimaLoft® to Deliver Warmth to Victims of Hurricane Sandy

PrimaLoft — Mon, 05 Nov 2012 14:09:23 -0600

Albany, NY-based company donating hundreds of insulated garments, accessories & pillows to NYC residents impacted by storm

ALBANY, New York – (November 5, 2012) – PrimaLoft®, the world leader in high performance insulations and yarns, is donating hundreds of ultra-warm, insulated winter jackets, sleeping bags, sweaters, gloves, hats, scarves, socks and pillows to victims of Hurricane Sandy in New York City.

“We are incredibly saddened to see the devastation experienced by residents in the Tri-State region, and we know many people are battling very cold temperatures as they begin to rebuild everything they have lost,” stated Mike Joyce, President and Chief Executive Officer, PrimaLoft®. “We’re in the business of providing warmth and comfort, and we hope that our donation of PrimaLoft® insulated garments, accessories and pillows will bring some measure of relief to those in need.”

The relief efforts are part of a massive donation originating in the Capital Region of New York and organized by the Saratoga (NY) Convention & Tourism Bureau.

PrimaLoft® was developed as a water-resistant synthetic alternative to goose down for the United States Army in the 1980’s. PrimaLoft® is currently used in the world’s top brands of outerwear, gloves, sleeping bags, footwear, and as a luxury down alternative™ in pillows, comforters, blankets and mattress toppers. PrimaLoft® Yarn is used in socks, sweaters, hats, base layer garments, blankets and accessories.

For more information about PrimaLoft®, follow the conversation online at www.primaloft.com, Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is the research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products is manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

Gripped Magazine October 2012

PrimaLoft — Fri, 26 Oct 2012 14:49:46 -0500

Backpacker Magazine Fall-Winter Gear Guide 2012

PrimaLoft — Fri, 26 Oct 2012 14:44:58 -0500

Backpacker Magazine Gift Guide Fall-Winter 2012

PrimaLoft — Thu, 25 Oct 2012 16:59:39 -0500

Backpacker Gear Guide Fall-Winter 2012

PrimaLoft — Thu, 25 Oct 2012 16:53:45 -0500

Outside Magazine Buyer's Guide 2012-13

PrimaLoft — Thu, 25 Oct 2012 15:26:36 -0500

Outside Buyer's Guide 2012-13

PrimaLoft — Thu, 25 Oct 2012 14:47:09 -0500

Outside Buyer's Guide 2012-13

PrimaLoft — Thu, 25 Oct 2012 14:37:06 -0500

Outside Buyer's Guide 2012-13

PrimaLoft — Thu, 25 Oct 2012 14:32:52 -0500

Life On The Sea: A Look into Alaskan Deep Sea Fishing

PrimaLoft — Tue, 23 Oct 2012 11:50:29 -0500

We often recieve testimonials from folks who have tried PrimaLoft® and experienced its performance for the first time, but this testimonial was so good that we just had to share...

Kyle Christenson is an action sports and adventure photographer based in Bozeman, MT (all photos in this post are his own) who had an incredible experience working on a Deep Sea Fishing boat in Bristol Bay, Alaska during 2011. With over-water storms sending waves crashing into the relatively small fishing boat, it is hard to imagine undertaking such a voyage without the proper gear. Fortunately, Kyle came equipped.

1. What piece of gear were you wearing during your work in the Bering Sea?

A: A Patagonia Men's Nano Puff® Hoody [insulated with PrimaLoft® ONE]

2. Tell us about your commercial fishing experience, and what your job entails.

A: My experiences generally relate to gill net fishing in Bristol Bay, Alaska. Like all fisheries, there are a set of rules that maintain the ecosystem. These rules, set by the Alaska Department of Fish and Game, specify the type of fishing equipment used and time periods allowed for fishing, all of which are heavily enforced by the United States Coast Guard.

In Bristol Bay, we fish on boats that don’t exceed 32 feet with a group of four fisherman, with fishing equipment and provisions to last a month. The time period that we are allowed to catch fish can vary each day depending on the amount of fish that make it into each river to spawn. The Alaska Department of Fish and Game closely monitor optimal spawning rates for the season. When there’s too many fish rushing into the rivers, they allow us to fish and as it slows they cut us off. We often fish two periods a day and each period takes up approximately 8 hours. This time is spent almost exclusively on the back deck of the boat in the cold, wet Alaskan environment.

As a deck hand, my primary job is to pick fish out of the net - the faster the better. The net comes up and over the stern of the boat as it’s wound onto a large hydraulic drum. In this process we must remove the fish from the net before the net is wound on the drum. The length of this process determines the amount of time your net is out of the water, directly impacting the amount of fish that it’s possible to catch and our time exposed in the direct elements.

3. How would you rate PrimaLoft’s® effectiveness in this cold and wet environment at sea?

A: I was pleasantly surprised on PrimaLoft’s effectiveness through changing conditions. Its ability to insulate while wet is a pretty noteworthy characteristic for a fisherman. Despite our rubber rain gear, we always seem to be wet. While we’re picking fish out of the net we expend a lot of energy, heat up our non-breathable rubber rain gear and sweat. As the net goes back into the water, we slow down, wait for more fish, and begin to chill. The chilling process didn’t happen this year, PrimaLoft® helped me regulate my temperature when energy output was high, and kept insulating in its damp or wet state as our net soaked in the water. This was my first season with PrimaLoft® onboard, and it made all the difference in the world.

Beyond PrimaLoft’s most important test of staying warm while being wet, it also excelled at drying between shifts. The garment’s low profile minimized the bulk under the rain gear, lending to increased mobility and overall efficiency. I used the Patagonia Men's Nano Puff® Hoody almost every day, changing my base layers with the weather, but always putting PrimaLoft on top.

[View the Photo Gallery after the jump - all photo's courtesy Kyle Christenson Photography.]

PrimaLoft® announces Your Greatest Adventure Sweepstakes Winner

PrimaLoft — Thu, 18 Oct 2012 09:00:34 -0500

PrimaLoft® announces Your Greatest Adventure Sweepstakes Winner

Photo contest celebrates passion for outdoor adventure; winner to choose from three great U.S. adventures, courtesy of PrimaLoft®

ALBANY, New York (October 18, 2012) -- PrimaLoft®, the world leader in performance insulations and yarns, is proud to announce the winner of the Your Greatest Adventure Sweepstakes photo contest. Selected from numerous entries, Amanda Cram of Three Forks, Montana, has been named as the 2012 sweepstakes winner.

The Your Greatest Adventure Sweepstakes was developed by PrimaLoft® to offer individuals an opportunity to share their greatest adventures via photo and caption posted on the PrimaLoft® Facebook page. The contest began on July 26, 2012 and ran through October 10, 2012. During that time, entrants had the opportunity to campaign for votes among Facebook friends, and the ten photos that received the most votes became finalists to be judged by a panel of outdoor adventure experts.

Ms. Cram, an English and journalism high school teacher, is also an avid outdoor enthusiast who enjoys hiking, backpacking, camping, fishing and skiing.

As the grand prize winner, Ms. Cram will select one of three incredible adventure packages, receiving roundtrip air travel and accommodations to her chosen adventure destination, and a gear prize pack powered by PrimaLoft®:

• Backpacking on the Appalachian Trail (100-Mile Wilderness, ME)
• An ice climbing experience in Ouray, CO
• A ski getaway in Jackson Hole, WY

In addition, Ms. Cram and her guest will also receive lift tickets, permits, rentals & guide fees (as applicable to prize selection) to complete their selected prize package. The complete package has an estimated value of $2,500.

Ms. Cram’s photo, entitled, “The moment when you forget how hard it was,” features her husband Kyle, holding their dog, Rooster, high up in the air to celebrate their summit of Hollow Top Mountain (Southwest Montana). The couple and their beloved pooch had camped overnight in a bowl at the base of the mountain and spontaneously celebrated the completion of their hike to the top of the mountain by raising their pup to the sky with joy.

“I’m very excited to have won this year’s sweepstakes,” said Amanda Cram, winner of PrimaLoft’s Your Greatest Adventure Sweepstakes. “It was a great way for my husband Kyle, our pup, Rooster, and I to share an exhilarating moment that expresses our love for the outdoors. We’re so pleased to have an opportunity to share our photo with others, and to have been a part of this fun contest.”

The winning photo was selected among ten finalists by a special panel of outdoor adventure experts, including:

• Diane Van Deren, The North Face sponsored ultra-runner
• Jason Hairston, KUIU founder and outdoor/hunting blogger
• Sheri and Randy Propster, Backpacker Magazine ‘Get Out More Tour’ ambassadors
• Carl Heilman, renowned photographer and Adirondack outdoorsman
• Mary Anne Potts, Editor, National Geographic Adventure

Judges were asked to select a photo that exemplifies passion for outdoor adventure.
Some comments from the judges about the 2012 winning photo include:

“The moment of joy captured in this photo encompasses the reality that it is truly the journey and not the destination,” said Backpacker’s Get Out More tour guides, Sheri and Randy Propster. “On great adventures, the hard work, the muscle aches and the blisters always seem to fade away when the overwhelming sense of accomplishment sets in. Having a loyal partner, or in this case, "a man's best friend" turns a great adventure into the Greatest…”

“I have always enjoyed the fact that I could have an adventure any time I liked, wherever I happened to be. Whether it was on a winter climb up a mountain or walking out my back door here in the Adirondacks,” said Carl Heilman, renowned photographer and Adirondack outdoorsman. “Adventure comes from the spirit of how a person approaches life and activities, not the location. I think that best speaks of the benefits of Primaloft® as well - to help you wherever you are in day to day life - not just on a Tibetan expedition. I enjoy a PrimaLoft® jacket just as much when I need to add a layer in the house, as I do when I'm photographing on a peak in the winter.”

The 2012 Your Greatest Adventure Sweepstakes was promoted to consumers through Facebook, Twitter, as well as via the Backpacker Get Out More Tour.

PrimaLoft® is featured worldwide in leading outdoor brands such as The North Face, Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks.

For more information about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.