PrimaLoft and Eastern Mountain Sports Team Up at Americade Rally
ALBANY, New York (June 8, 2010) -- PrimaLoft®, the world’s best synthetic insulation, will exhibit at the Americade motorcycle rally and expo in Lake George, New York from June 8th through June 12th.
PrimaLoft will make its debut appearance at the Americade TourExpo, booth #932, located on Million Dollar Beach, near the DEC Beach House.
PrimaLoft® and Backpacker Magazine Inspire People to Enjoy the Outdoors with the 2010 Nationwide Get Out More Tour
ALBANY, New York (June 2, 2010) – For the second year in a row, PrimaLoft® will serve as the technical insulation sponsor of Backpacker’s Get Out More Tour, an interactive mobile media and educational tour designed to encourage people to get outside and enjoy the great outdoors.
PrimaLoft® Selects Verde PR & Consulting as Agency of Record
ALBANY, New York (May 19, 2010) -- PrimaLoft®, the world’s best synthetic insulation, has selected Verde PR & Consulting as its public relations agency of record (AOR). Verde will employ its signature and integrated approach to traditional and social media to support PrimaLoft’s branding and marketing initiatives effective immediately.
More than Just Pillow Talk: New Sleep Survey Reveals Americans have a Love Affair with Their Pillows
(Albany, NY) -- A recent sleep survey released to coincide with the Better Sleep Council’s “Better Sleep Month” (May) reveals that many Americans have a deep affection for their pillows.
The survey, conducted for PrimaLoft®, The Luxury Down Alternative™, reveals that nearly all respondents (99%) report sleeping with at least one pillow and more than half of respondents (54%) claim that aside from their mattress, their pillow plays the biggest role in ensuring a good night’s rest.
PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year
Albany, NY –Luxury home furnishings manufacturer, DOWNLITE®, has been honored with a prestigious home furnishings award from Macy’s for the third consecutive year. DOWNLITE was recognized by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.
