PrimaLoft® – The Luxury Down Alternative™ Employs Grassroots Efforts To Generate Consumer Brand Awareness
PrimaLoft Marketing Team Appears on NBC’s TODAY; Hundreds of luxury pillows distributed to consumers in New York City
Albany, NY – In a grassroots effort designed to raise consumer awareness of its home furnishings and bedding business, PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.
GOODE Partners with PrimaLoft® in New Glove Line
Albany, NY – GOODE Ski Technologies, the worldwide leader in carbon composite ski poles, snow skis and water skis, has selected PrimaLoft® – Insulation Technology™ as the exclusive insulation in its new GOODE-TEK™ glove line that was launched at the SIA Snow Show in Denver last month.
New York Times Gear Test Gives ‘High Five’ to Socks Made with PrimaLoft® Yarn
Two out of Five Ski Socks Reviewed Feature PrimaLoft® – The Next Generation in Yarn Technology™
Albany, NY – Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in last Thursday’s Style section. Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks.
PrimaLoft® is Making Fresh Tracks with National Ski Resort Advertising Campaign featuring Cutting Edge Mobile Map Program
Albany, NY – Skiers and snowboarders will be seeing much more of the PrimaLoft® - Insulation Technology™ logo this winter, when it is prominently displayed at ski resorts and on the mobile phones of skiers and boarders from coast to coast as a result of a new advertising campaign with Sitour USA.
PrimaLoft® and DOWNLITE® Announce Results of Support Your Dreams Campaign to Assist Victims of Domestic Abuse
Albany, NY– PrimaLoft® - The Luxury Down Alternative® and DOWNLITE®, America’s premiere manufacturer of luxury bedding, raised thousands of dollars in cash and product donations for domestic violence awareness through the Support Your Dreams campaign.
Support Your Dreams campaign activities were designed to support women and children making the transition into a new life away from the fear of domestic abuse. Donations were accepted during the month of October 2009 in observance of National Domestic Violence Awareness month.
