PrimaLoft® Rolls Out 2010 Sponsorship Campaign
Trekking the Globe to Engage Consumers
Albany, NY – PrimaLoft® – Insulation Technology™ announces its 2010 sponsorship campaign, which includes world-class athletic events such as the Ouray Ice Festival, the North Face Masters Series, the Adirondack International Mountaineering Festival, the Adirondack Backcountry Ski Festival, The Backpacker Magazine- Get Out More Tour and the Banff Mountain Film and Book Festivals among others.
PrimaLoft® Partners with Banff Mountain Film & Book Festivals, and North American Tour
PrimaLoft® – Insulation Technology™ is proud to announce that it will be a sponsor of the 2009-2010 Banff Mountain Film and Book Festival, and North American Tour. Through this partnership, PrimaLoft® will help bring
the spirit of outdoor adventure, exploration and mountain experiences to hundreds of thousands of people across North America.
PrimaLoft® Defies Death at 2009 Canadian Death Race
On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world’s toughest adventure races – The North Face Canadian Death Race. In support of its long-standing partner and its effort to get closer to consumers, PrimaLoft® – Insulation Technology™ is cosponsoring
this extreme trail running event with The North Face.
Eddie Bauer First Ascent to Feature PrimaLoft® Insulation
After rigorous field tests on expeditions to Mt. Rainier in Washington, Ecuador’s Cotopaxi volcano, Argentina’s highest peak, Aconcagua, and Mt. Everest, PrimaLoft® - Insulation Technology™ is honored to have been selected as a key component of Eddie Bauer’s new First Ascent line now available at firstascent.com.
PrimaLoft® INFINITY Captivates Sleeping Bag Market
PrimaLoft® INFINITY is a fine denier, continuous-filament insulation specifically designed for sleeping bags offering improved warmth, compressibility and softness. According to independent testing, PrimaLoft® INFINITY is over 20 percent more compressible than traditional continuous-filament insulation yielding a difference of 2.3 liters. That means room in your pack for more than two and a half Nalgene water bottles!
