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WE ARE PRIMALOFT

We are the experts in advanced material technology solutions, and the world leader in the development of high-performance insulations and fabrics. We have been setting industry standards since 1983, when the U.S. Army challenged us to create a water-resistant, synthetic alternative to goose down insulation.

In the years since meeting that challenge and setting the benchmark for synthetic insulation, we have expanded our product offerings across categories and now work with more than 800 global brands. What started as a single product has grown into a full portfolio of high-performance insulations and fabrics designed to perform where you need them most.

Backed by a history of sustainably conscious innovations, our industry leadership includes a Relentlessly Responsible™ commitment to pushing both performance and sustainability forward.

WHERE TO FIND US

OUTDOOR GEAR

OUTDOOR GEAR

PrimaLoft® technology is engineered to protect you from the elements so you can focus on the activity at hand, empowering you to enjoy the outdoors.

FASHION & LIFESTYLE

FASHION & LIFESTYLE

PrimaLoft® Insulation and Performance Fabrics are designed to provide warmth and comfort, enabling brands to create elevated styles, while also offering high-level, technical performance.

COMFORTS OF HOME

COMFORTS OF HOME

Bringing the benefits of PrimaLoft® products to your home. PrimaLoft is a luxurious, hypoallergenic alternative to down in home and bedding applications, providing excellent softness and comfort.

RELENTLESSLY RESPONSIBLE™

INNOVATIVE

We’re continuously pushing the limits of material science to create products that live at the intersection of performance and sustainability.

INSPIRING

We’ve moved beyond simply incorporating sustainable practices into our business. Our goal is to set a standard for the industry to follow, ultimately working together to co-exist with the environment in perfect harmony.

RELENTLESS

We’re not perfect. But we are relentless in our pursuit of reducing our impact on the environment and leaving a positive impression on our world.

OUR PHILOSOPHY

How do we choose between what’s good for us and what’s good for the earth? Isn’t it one in the same? We’ve created a single focused movement, using performance to drive sustainability. We do this by pushing the limits of material science forward, resulting in the perfect balance between performance and responsibility. Each one elevated. Neither one sacrificed.