Global alliance to focus on technological innovation in PrimaLoft® Performance Fabrics
LATHAM, N.Y. (September, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with world-class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively deliver fabric innovations.
“We view our partnership with Shanghai Challenge through the lens of two primary goals,” says Mike Joyce, president and CEO of PrimaLoft. “To expand our technology platforms into the fabric side of our business, and to collaborate with a recognized industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point.”
Shanghai Challenge is a Shanghai-based manufacturer with a proven track record of the design, research, development, and production of functional fabrics. The company will bring this expertise to the PrimaLoft® Performance Fabric business by managing the production and operational services for all PrimaLoft fabric products. PrimaLoft will continue to lead fabric innovation and material technology developments, such as PrimaLoft® Bio™ fabric, a groundbreaking product comprised of the first biodegradable*, 100% recycled synthetic fiber.
“With new market dynamics in play we had to ask, how can PrimaLoft become more effective as a partner to our customers?” says Joyce. “This partnership will allow PrimaLoft to accelerate our long-standing focus on innovation and sustainability, enabling us to continue to provide leading, market-driven product solutions.”
About PrimaLoft, Inc.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high-performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, workwear, hunting, and military applications. PrimaLoft® insulation was originally developed for the U.S. Army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index, and the Global Recycled Standard. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter, and Instagram. PrimaLoft®, Feel the Performance™.