Seek the Unseen™.

PrimaLoft creates premium insulations + fabrics designed to be felt by you and the planet.

Felt by you.

We’ve spent over 40 years innovating to keep you warm, dry and comfortable. PrimaLoft is used by over 900 brands globally and trusted by olympians, designers, militaries and explorers.

Check your closet for a PrimaLoft tag to see if we keep you warm, dry and comfortable, too.

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Felt by the planet.

Our philosophy is simple: responsibility.

We believe performance doesn’t need to come at the expense of the planet. So, PrimaLoft engineers are relentlessly exploring how to innovate for the earth – from circular-enabled products made from recycled plastic, to renewable manufacturing technology that reduces carbon emissions, to materials designed to return to nature.

You won’t feel these innovations. But the planet will.

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We believe the best things in life often go unseen.

Engineered for your comfort.

Many materials are made from tiny fibers. Here’s how PrimaLoft fibers are different:

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Warm

We start every material with ultra-fine fibers designed to trap warmth. This allows us to keep you comfortable and thermally-regulated – from winter to spring, from the mountains to your bed.

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Dry

Our water repellent products are created with fibers that are inherently hydrophobic + repel water. In other words, our fibers want to stay dry just as much as you do.

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Soft

The thinner the fiber, the softer the material. PrimaLoft fibers are thinner than a human hair - so they’re incredibly soft. Whether you’re setting out for a day of gardening, or settling in to binge the latest series, it’s our job to keep you comfortable.

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Durable

Our engineers develop materials strong enough to withstand the rigors of military use. So, you can trust that PrimaLoft products are designed to last through any activity, repeated laundering and the test of time.

Relentlessly innovating, responsibly.

Recycling Plastic

Our products start by converting recycled plastic bottles into fibers. Since 2015, we’ve diverted more than 430 million water bottles from landfills + marine environments.

PCR | Recycled Content

Returning to Nature

PrimaLoft engineers developed the first-ever synthetic insulation and fabric designed to return to nature.

Bio Product Page

Reducing Emissions

PrimaLoft developed a proprietary renewable manufacturing process that drastically reduces carbon emissions. So far, we’ve accomplished carbon savings of up to 70% - and we’re not stopping there.

PURE Genius Page

Designing to Last

Longevity is a necessity. We don’t create products that stay with you for a season. We create products that stay with you for a generation.

Enabling Circularity

Our products aren’t just made from recycled materials. They’re made to be recyclable. That means that our materials can be repurposed and remade, again and again, into the same high-performance fibers that keep you warm and comfortable.

You can find us inside your favorite products.

We consider ourselves the ingredient that makes your favorite products work.

Your favorite comforter that provides you with the best rest – we’re probably in it. That jacket you grab for the walk to your dinner reservation – perhaps that’s us. Your go-to gloves that keep you warm enough to sneak in a few more runs before the slopes close – we’re most likely in those too.

Our premium materials power a myriad of items you likely use daily. If you don’t see our PrimaLoft ID tag, keep looking for us.

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