By returning to materials found in nature,
PrimaLoft® Bio™ helps to reduce the long-term impact of microplastics in our oceans, landfills and waterways.
Many of our favorite products - from jackets to bedding to wipes - are made from materials that can shed microfibers. No matter how high quality the product, this can occur during washing, normal wear-and-tear and eventual end of life. These products and microfibers often end up polluting environments like our waterways, oceans and landfills. Products made with PrimaLoft® Bio™ fibers have been specifically developed to return to materials found in nature, in an effort to reduce the environmental impact of microfibers and garments throughout their life.
PrimaLoft® Bio™ brings a new approach to sustainability without compromising our industry-leading performance and comfort throughout the life cycle of the garment. This innovation lies within the makeup of the fibers.
PrimaLoft® Bio™ represents a holistic solution for every step of a product’s continued journey.
PrimaLoft® Bio™ fibers break down at a highly-accelerated rate in landfills, oceans and wastewater because we’ve optimized them to be more appetizing to the naturally-occurring microbes in these specific environments.
These microbes enable synthetic insulation and fabric to return to materials found in nature, leaving behind components like water, CO2, methane, biomass and humus – a common, natural component of potting soil.