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Brand ResourcesBrand Resources

Find guidelines for referencing PrimaLoft® products, technologies, and brand assets across digital, print, and product applications.

Representing the
PrimaLoft® BrandRepresenting the
PrimaLoft® Brand

Please follow these requirements when using the PrimaLoft® logo.

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PrimaLoft® logo, red and white, repeated pattern on a recycled colorful insulation backdrop.
Primary Logo: Red ShieldPrimary Logo: Red Shield

The red shield is our primary logo, and its usage is mandatory on backgrounds other than red.

PrimaLoft® logo with skiers descending a snowy slope, brand graphic.
Secondary Logo: Red WordmarkSecondary Logo: Red Wordmark

Use the Red Wordmark only in applications where the legibility of the Red Shield will be impacted.

PrimaLoft® brand color swatches in red, white, and black.
Our Brand ColorsOur Brand Colors

Our Primary color is PrimaLoft® Red, complemented with White and Black. Please reference our Brand Guidelines for color codes.

Document page with "PrimaLoft®" wordmark and notebook lines.
Quick Comms Point:Quick Comms Point:

The “L” in “PrimaLoft” must always be capitalized.

"PrimaLoft® Global Brand Guidelines" cover page, red background with logo.
Global Brand GuidelinesGlobal Brand Guidelines

Please download our full Brand Guidelines to ensure proper usage of the PrimaLoft® logo and communication of the PrimaLoft® Brand.

PrimaLoft® Brand: Resources & AssetsPrimaLoft® Brand: Resources & Assets

Complete the fields and you'll access our Brand Guidelines and Assets together in one zip file.