Brand Resources

Find guidelines for referencing PrimaLoft® products, technologies, and brand assets across digital, print, and product applications.

Representing the PrimaLoft® Brand

Please follow these requirements when using the PrimaLoft® logo.

Primary Logo: Red Shield

The red shield is our primary logo, and its usage is mandatory on backgrounds other than red.

Secondary Logo: Red Wordmark

Use the Red Wordmark only in applications where the legibility of the Red Shield will be impacted.

Our Brand Colors

Our Primary color is PrimaLoft® Red, complemented with White and Black. Please reference our Brand Guidelines for color codes.

Quick Comms Point:

The “L” in “PrimaLoft” must always be capitalized.

Global Brand Guidelines

Please download our full Brand Guidelines to ensure proper usage of the PrimaLoft® logo and communication of the PrimaLoft® Brand.

Complete the fields and you'll access our Brand Guidelines and Assets together in one zip file.