P.U.R.E. GENIUS

Introducing PrimaLoft® P.U.R.E.™ A new standard in manufacturing technology that relies on air, instead of heat from an oven, to produce PrimaLoft® Insulation. The result is a drastic reduction in carbon emissions around the world. It's a brilliant shift in our process, that will make a huge difference for the environment. Ushering in a new era of collaboration between us and Mother Nature. Once again demonstrating what's possible when we're Relentlessly Responsible™ in every aspect of our business.

CONVERTING PRODUCTION OF PRIMALOFT® GOLD INSULATION TO P.U.R.E. MANUFACTURING TECHNOLOGY RESULTS IN

Pure tech
Pure tech
Pure tech
Pure tech

*Calculations based on single-year production of 40-100gsm insulation manufactured in Asia. Calculations verified by independent third-party. SGS North America, Inc.

BEHIND THE GENIUS

Join us as we celebrate the minds behind our latest breakthrough in material manufacturing.