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 Sustainability at PrimaLoft® 

Built for lower impact.Built for lower impact.

At PrimaLoft®, we believe high performance insulation and lower impact should go hand in hand. That's why we continue to innovate with recycled materials, lower-emission manufacturing technologies, and products designed to last longer.

Person wearing an orange jacket skiing down a snowy slope in a forested valley.
Waterfall in a snowy forest, seen from below towering pine trees.

We believe the best solutions perform better and impact less. That's what it means to be Relentlessly Responsible®.We believe the best solutions perform better and impact less. That's what it means to be Relentlessly Responsible®.

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PrimaLoft® Sustainability InitiativesPrimaLoft® Sustainability Initiatives

Recycled Materials

Working with recycled instead of new materials is an important part of PrimaLoft®’s sustainability commitment. By recovering pre- and post-consumer plastics and reducing reliance on virgin materials, we've expanded our portfolio so that 70% of our products are now made with 100% recycled materials - combining measurable, industry-defining change with trusted performance.

PrimaLoft partners and manufacturing sites maintain Global Recycled Standard (GRS) certifications.

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Circular close-up crop of shredded recycled plastic flakes.
Person wearing a red fur-hooded parka standing beside his dog sled team on the ice, snow-capped mountains in the background.

Progress at scaleProgress at scale

  • 50% Lower Emissions
    PrimaLoft P.U.R.E.® manufacturing technology reduces carbon emissions by 50% or more compared to traditional manufacturing methods.
  • 100% Recycled Material
    70% of PrimaLoft’s product portfolio is made using 100% recycled material.
  • 82% Less Emissions in 2023
    In 2023, PrimaLoft® P.U.R.E. manufacturing reduced carbon emissions by 82% compared to traditional manufacturing equivalents.
  • 7 Certifications
    PrimaLoft® supports its sustainability commitments through annual testing, third-party audits, and certifications including bluesign®, Global Recycled Standard (GRS), OEKO-TEX® STANDARD 100, ISO 17025, the Higg Index, Responsible Down Standard (RDS), and OceanCycle.

 Footnote  Footnote 

Based on 2023 CO2e calculations; comparative manufacturing analysis; AB1305 disclosure documentation; RR Report quantified emissions disclosures.

Frequently Asked QuestionsFrequently Asked Questions